Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you choose?
Business idea: what is your big idea? Is it a product or a service? What makes your idea different?
Mission Statement
Company’s short-term and long-term goals and objectives.
Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it?
Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
Who is your competition and how do you beat them?
Note: Use APA style of referencing
Answers
1. Answer-
2. Answer-
Category: Management
I want the answer without similarity at all, and Conceptual and professional, th
I want the answer without similarity at all, and Conceptual and professional, they’re important. I have a solution model.
After completion of Assignment-1 students will able to understand the CLO1: S
After completion of Assignment-1 students will able to understand the
CLO1: State the concept of managementfunctions, roles, skillsof a manager and the different theories of management
CLO 2: Describe the current trends and challenges in global business management.
Assignment-1 Please go through the Case and answer the questions that follows.
Starbucks’ Growth Destroyed Brand Value*
Starbucks announcement that it will close few stores in KSA, it is a long overdue admission that there are limits to growth.
The founder Howard Schultz recognized the problem that his own growth strategy had created: “Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.” Starbucks tried to add value through innovation, offering Wi-Fi service, creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.
Suppose you are hired by the Starbucks Coffee as CEO for Saudi Arabia. How will you help company to recover and expand its operation in Saudi Arabia?
(*Source: This information is taken from the article “How Starbucks Growth destroyed Brand Value” written by John Quelch published in HBR accessed from https://hbr.org/2008/07/how-starbucks-growth-destroyed on 19/9/2020)
Assignment Questions
Q1. To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write a report (around 350-400 words) based on the following points:(4 marks)
a. Identify the competitive advantage(s) in business for growth.
b. What different products and type of services can be offered?
c. Business objective/goals/vision
Q2. Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (250 words Approx.)
(3 marks)
Part B
What do you understand by the term “Stakeholders”? Explain the differences between internal and external stakeholders. Explain withexamples how the International forces are affecting the businesses organizations.(250 words Approx.)(3 marks)
The Assignment must be submitted on Blackboard (WORD format only) via allocated
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
Describe the basic steps of the organizational development process.
Evaluate the strategic role of change in the organization and its impact on organizational performance.
Assignment Question(s):
Please refer to the case study titled “Planned Change at The San Diego County Regional Airport Authority” given on Page number 31, Chapter 2 in your textbook and answer the following questions:
Discuss the key success factors that played a major role in accomplishing the task in your opinion. (3 marks)
Discuss the impact of the change on the overall performance of the Airport. (2 marks)
Discuss the main challenges faced by the transition team during the planning and implementation phases. (2 marks)
Critically evaluate the change process and if you were the consultant what would you have done differently? (3 marks)
Note:
You must include at least 5 references.
Format your references using APA style.
Answers
Answer-
Answer-
Answer-
Please, Avoid plagiarism, the work should be in your own words, copying from stu
Please,
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Answer the questions with 500 Words limit.
The Assignment file in the attachments.
Based on examples from Chapters 1 & 2 of the textbook or one of the recommended
Based on examples from Chapters 1 & 2 of the textbook or one of the recommended resources selected by you, the lecture notes and other sources, discuss one or several of the themes:
1-stakeholder strategy and competitive advantage
2-AFI framework and its implementation in TTP for AD715
3-Vision, mission, and valuse (use as an example the fictitios restaurant owner, described in the Business Running Case used for the TTP)
4-Strategic management process and strategic decision-making, explained with examples related to the Business Running Case used for the TTP
5-the nature of managerial decision making and the steps in the managerial decision making
6-judgmental heuristics and common biases in managerial decision making
7-bounds of human judgment
8-strategies for making better decisions
Note: Choose one of the points above for discussion .
This paper will be over the six sigma as a process improvement key concept. Aft
This paper will be over the six sigma as a process improvement key concept.
After you have selected your key topic (six sigma is the topic), use the Internet to search for at least 5 scholarly
resources that relate to the topic and have been published within the last 5 years. Academic
articles and journals must be reputable and obtained from professional websites that address the
content of this course. Popular magazines and online sources such as Wikipedia are not
permissible.
After reading the articles, select 1 article relating to your key topic that you wish to use in your
thread. Your thread must be posted in the text box and in addition to posting the thread in the text
box, attach a Word file of your thread. Adhere to the following format:
1. Key Concept Explanation: Define your key topic by using a source other than the
textbook. Give a clear, concise overview of the essential elements relevant to
understanding your key topic. In addition, explain why you are interested in this topic
(e.g., academic curiosity, application to a current issue related to employment, or any
other professional rationale). This section must be at least 100 words.
2. Comparison: Compare your research with what you have studied during the module in
which the key topic/thread is assigned. Note differences or commonalities about your key
topic, providing evidence that you have extended your understanding of this topic beyond
the textbook readings. This is an opportunity for you to cite the additional articles you
originally researched. This section must be at least 200 words.
3. Article Summary: In your own words, provide a clear and concise summary of the
article you selected. This section must be at least 200 words.
4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the
relevance of your key topic to God’s law and how it can be applied in a Christian context.
This section must be at least 100 words.
5. Application: Specifically state how your key topic has been applied to real-world
businesses or describe the potential your key topic has to influence today’s business
world. Your application must possess a professional rationale that demonstrates the
significance of your key topic. This section must be at least 100 words.
6. Annotated Bibliography: Cite the articles you researched in current APA format. An
annotation must accompany each citation. Each annotation will consist of a descriptive
and evaluative paragraph that is at least 100 words. The annotations are designed to help
your classmates in their understanding of your topic. In addition, provide a persistent link
for each article
I added extra pages so you can provide an annotated bibliography.
This eight-slide PowerPoint Presentation measures your mastery of ULOs 1.4, 1.5,
This eight-slide PowerPoint Presentation measures your mastery of ULOs 1.4, 1.5, 1.6, 5.1, and 5.2 Full case analysis report on the selected global firm referring to Microsoft Corporation.
Then, present your findings and recommendations for a plan focused on one of the following:
A merger or acquisition for your firm
An innovation for your firm
A strategy or structure change intervention for your firm
Using PowerPoint (with video), prepare a presentation responding to the following elements:
1. Activities: The value chain is a very useful tool when you need to figure out how different parts of the company are likely to be affected. What activities need to be performed? What are the implications of your plan with respect to both primary activities (e.g., operations and sales/marketing/service) and support activities (e.g., human resources and infrastructure)?
2. Timeline: What is the timeline? What steps must be taken first, and why? Which ones are most critical? Which activities can proceed simultaneously, and which ones are sequential in nature? How long is your plan going to take?
3. Finances: How are you going to finance your proposal? Does the company have adequate cash on hand, or does it need to consider debt and/or equity financing? How long until your proposal breaks even and pays for itself?
4. Goals: What outcomes is your plan likely to achieve? Provide goals that are SMART: specific, measurable, achievable, realistic, and timely in nature. Make a case for how your plan will help the firm to achieve a strategic competitive advantage.
Your PowerPoint presentation must be at least eight slides in length, not counting the title, agenda, or references slides. Use at least two graphics or images to support your PowerPoint presentation. Use APA Style for all references and citations used. Speaker notes are required. Refer to the PowerPoint Basics Guide on page 8 for how to add video into a PowerPoint Presentation.
Book-
Rothaermel, F. T. (2024). Strategic management (6th ed.). McGraw Hill. https://online.vitalsource.com/#/books/9781265954574
Based on examples from Chapters 1 & 2 of the textbook or one of the recommended
Based on examples from Chapters 1 & 2 of the textbook or one of the recommended resources selected by you, the lecture notes and other sources, discuss one or several of the themes:
1-stakeholder strategy and competitive advantage
2-AFI framework and its implementation in TTP for AD715
3-Vision, mission, and valuse (use as an example the fictitios restaurant owner, described in the Business Running Case used for the TTP)
4-Strategic management process and strategic decision-making, explained with examples related to the Business Running Case used for the TTP
5-the nature of managerial decision making and the steps in the managerial decision making
6-judgmental heuristics and common biases in managerial decision making
7-bounds of human judgment
8-strategies for making better decisions
Note: Choose one of the points above for discussion .
This paper will be over the six sigma as a process improvement key concept. Aft
This paper will be over the six sigma as a process improvement key concept.
After you have selected your key topic (six sigma is the topic), use the Internet to search for at least 5 scholarly
resources that relate to the topic and have been published within the last 5 years. Academic
articles and journals must be reputable and obtained from professional websites that address the
content of this course. Popular magazines and online sources such as Wikipedia are not
permissible.
After reading the articles, select 1 article relating to your key topic that you wish to use in your
thread. Your thread must be posted in the text box and in addition to posting the thread in the text
box, attach a Word file of your thread. Adhere to the following format:
1. Key Concept Explanation: Define your key topic by using a source other than the
textbook. Give a clear, concise overview of the essential elements relevant to
understanding your key topic. In addition, explain why you are interested in this topic
(e.g., academic curiosity, application to a current issue related to employment, or any
other professional rationale). This section must be at least 100 words.
2. Comparison: Compare your research with what you have studied during the module in
which the key topic/thread is assigned. Note differences or commonalities about your key
topic, providing evidence that you have extended your understanding of this topic beyond
the textbook readings. This is an opportunity for you to cite the additional articles you
originally researched. This section must be at least 200 words.
3. Article Summary: In your own words, provide a clear and concise summary of the
article you selected. This section must be at least 200 words.
4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the
relevance of your key topic to God’s law and how it can be applied in a Christian context.
This section must be at least 100 words.
5. Application: Specifically state how your key topic has been applied to real-world
businesses or describe the potential your key topic has to influence today’s business
world. Your application must possess a professional rationale that demonstrates the
significance of your key topic. This section must be at least 100 words.
6. Annotated Bibliography: Cite the articles you researched in current APA format. An
annotation must accompany each citation. Each annotation will consist of a descriptive
and evaluative paragraph that is at least 100 words. The annotations are designed to help
your classmates in their understanding of your topic. In addition, provide a persistent link
for each article
I added extra pages so you can provide an annotated bibliography.