What metrics do you suggest Airbnb track to optimize its use of social media in sourcing talent? b. What initiatives do you think have been the most effective in improving the candidate experience at Airbnb? Why? c. How else can Airbnb improve its new hire diversity?

Introduction
Growing Pains at Airbnb.
Unit Learning Outcomes
· Select strategic recruitment sources. (4)
· Develop recruitment messages. (4)
Directions
Read Chapter 7 Exercises #4 Staffing Challenge: Improving the Job Candidate Experience at Airbnb on in your textbook.  Answer questions a.b.c.
This Chapter’s opening Staffing Challenge described Airbnb’s effort to improve its employer value proposition and the job candidate experience. Answer the following questions:
a. What metrics do you suggest Airbnb track to optimize its use of social media in sourcing talent?
b. What initiatives do you think have been the most effective in improving the candidate experience at Airbnb? Why?
c. How else can Airbnb improve its new hire diversity?
Requirements
· Minimum length: one page per question response
· Address the problem, discuss relevance to topic, using outside sources as support
· Include at least two scholarly sources and/or professional business periodicals, e.g.: Harvard Business Review, Human Resource Management, etc.
· Format: APA format, double space 12 pt font.

Step 1: Read: Review Case Problem 3: TourisTopia Travel Download Case Problem 3

Step 1: Read:
Review Case Problem 3: TourisTopia Travel Download Case Problem 3: TourisTopia Travelfrom Chapter 13 in the ebook.
Step 2: Do:
Run the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia (Chapter 13) using the video How to Add Excel’s Data Analysis ToolPak (Links to an external site.) for assistance.
In a managerial report,
Use descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are yourpreliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?
Explain whether Triple T has used an observational study or a controlled experiment.
Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05.
Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and use a=.05.
Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05.
Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?
Step 3: Discuss:
What recommendations does your ANOVA results support? Use findings from your managerial report to support your recommendations. Be sure to include why you support certain decisions over others. What surprising findings did you come up with during your analysis?

Please discuss the ins and outs of Convertible Debt and Venture Debt. Why would

Please discuss the ins and outs of Convertible Debt and Venture Debt. Why would you need to understand this as an entrepreneur.
If you were a businessperson seeking funds, would you seek a large, small, or medium VC firm to work with? Why would you pick this group?

First, read the case Derivative in Disguise. Then answer the questions. In your

First, read the case Derivative in Disguise.
Then answer the questions. In your initial response to the topic you have to answer all questions:
What type of a derivative is the firm selling?
What is the premium charged by the firm for these derivatives?
Derivative traders always look out to grab arbitrage opportunities. Does the above scheme provide any hidden arbitrage opportunities?
What are the potential risks to the firm once this scheme is launched? If there are any, how should the firm hedge its exposures?
Reflection – the students also should include a paragraph in the initial response in their own words, using finance terminology,reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace or in everyday life.
Please also note that your answers should be written in your own words. Don’t use quotes from the case.

Answer following two questions: Question #1. Apple Computer’s iPod holds a comma

Answer following two questions:
Question #1. Apple Computer’s iPod holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why?
Question 2. Given your answer to question 1, which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4 Ps (product, price, place and promotion) in the firm’s marketing program
Hint:
Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the market and competitive conditions it faces, drawing on Chapters 8 and 9 as appropriate.
Identify the strategies key competitors are using, and develop a rationale for the strategy you have chosen.

I need these questions answered in an 8-page paper. A plagiarism report will be

I need these questions answered in an 8-page paper. A plagiarism report will be required upon delivery. Thank you.
Questions:
– Plot the euro-dollar exchange rate since 1999. You can use foreign exchange rate data from the Federal Reserve website.
– What has happened to the exchange rate between euro and dollar since the introduction of the Euro, before the 2008 financial crisis, and after the crisis?  
– What is the impact of a relatively strong euro on European companies in general?

CASE 11: Pricing Air Travel In most of the world, airline travel is available to

CASE 11: Pricing Air Travel
In most of the world, airline travel is available to domestic and international customers Table 11.8 identifies the top twenty largest airlines in Europe during the year 2016, in terms of passengers. Many of the issues described in this chapter apply to international airline operations. For instance, any competitor in this industry would be subject to the various objectives and pricing methods. Each airline’s marketing team could choose from the more common pricing goals, including earning profits, improving market share, retaining current customers, enticing new customers, or countering competitive actions Selections would be based, in part, on the airline’s financial status, country of origin, age, reputation or image, level of governmental protection and investment, and relevant degree of competition. The pricing methods, based on costs, supply and demand, competition, or profitability, all apply to airlines. The complicating factors are that prices, especially fuel prices, change quickly and dramatically. Supply and demand will be influenced by shifts in economic conditions. Competitors and competitive actions vary widely, as carriers enter and leave the marketplace, while some merge in various types of alliances. Profit targets become difficult to establish in such volatile markets. In addition, issues such as terrorism affect operations and prices, as airlines seek to provide security for flights, passengers, and crew members Discounting also affects the international airlines industry. When Ryanair, the low-cost Irish airline, announced plans for flights from the United Kingdom to the United States priced at £10 in the near future, the goal of offering loss leader flights was to gain a foot- hold in the British market. Beyond these concerns, ethical issues are germane, for instance, one common practice among airlines has been to label airline fees, which count as revenue for the company. as “taxes.” A lawsuit filed against British Airways accuses that airline of the practice and states that the pricing is deceptive.
TABLE 11.8: Top Twenty Largest Airlines Europe, 2016
Airlines          # of Passengers
Ryanair          116.8 million 
Lufthansa       109.7 million
IAG               100.7 million
Air France      93.4 million
EasyJet           74.5 million
Turkish          62.8 million
Aeroflot         43.4 million
SAS                29.4 million
Norwegian     29.3 million
Air Berlin      28.9 million
Alitalia                     /
Pegasus          24.1 million
Wizz Air        22.8 million
Aegean                    /
S7                   13.1 million
TAP Portugal 11.7 million
Finnair           10.9 million
Air Europa               /
Flybe                        /
SunExpress            /
1.    What should be the primary pricing objectives for the companies at the top of the list in Table 11.8? Would the objectives differ for the companies 15-20? Why or why not?
2.    Which price setting approach best matches the international airline industry?

No word count requirement, and references needed.  I am doing Nike, air max is t

No word count requirement, and references needed. 
I am doing Nike, air max is the focus
1. Business and Product Information
a) Company overview: description, history, key people, location and subsidiaries, brands,
and major products and services
b) Mission and vision statements
c) Product profile: name, classification, characteristic, distribution, product life cycle, sales
history
d) Product overview: problem statement and issues, marketing objectives, and aims of the
campaign and media expenditures 

No word count requirement, and references needed.  I am doing Nike, air max is t

No word count requirement, and references needed. 
I am doing Nike, air max is the focus
1. Business and Product Information
a) Company overview: description, history, key people, location and subsidiaries, brands,
and major products and services
b) Mission and vision statements
c) Product profile: name, classification, characteristic, distribution, product life cycle, sales
history
d) Product overview: problem statement and issues, marketing objectives, and aims of the
campaign and media expenditures 

Suppose you are the manager of a chain restaurant (e.g., Chili’s, The Cheesecake

Suppose you are the manager of a chain restaurant (e.g., Chili’s, The Cheesecake Factory, and so forth) in Los Angeles. The economy is doing poorly, and people are not eating out as much as they used to. If you do not do something to increase revenue or decrease costs, you may have to close the business.
What are some of the things you would do about this situation? 
How would you execute this?