Select a brand from Interbrand’s Best Global Brands list. Link: Interbrand’s To

Select a brand from Interbrand’s Best Global Brands list. Link: Interbrand’s Top 100 Global Brands for 2022Links to an external site.
Perform Internet research on the brand equity of your selected global brand (use credible sources and do NOT use Wikipedia). Use the databases available through the MDC Learning Resources library guide: Link: MDC Learning Resources library guideLinks to an external site..
Include in your discussion post the following elements:
Which brand did you select?
What is the brand’s Interbrand ranking (1-100)?
What is the brand value (in million dollars)? 
How well does the brand deliver brand equity in the dimensions of differentiation, relevance, esteem, and knowledge (read section 11-4C – Brand Equity and Personality in the e-book)? Can you find examples of each dimension?

Please provide one paragraph (3-5 sentences) for each dimension (you should have a total of 4 separate paragraphs).
Support your ideas using Internet research.
Cite your Internet sources in APA style (example: Purdue University APA guide)Links to an external site.. 

Do NOT include the questions (above) in your completed case assignment. 
Students must upload their completed case assignments BEFORE the Canvas deadline so that they can see the Turn-It-In similarity report. Before the due date, students may upload their completed assignments up to 10 times. 
Any student work with a similarity report greater than 20% will receive a grade of zero on this assignment for plagiarism and the student will not have the opportunity to re-submit the assignment.

10 references- each reference answer the questions highlighted in RED on the at

10 references- each reference answer the questions highlighted in RED on the attachment
Write SHORT paragraphs.  
Combine answers where possible. 
Have 5-8 sentences that accurately describe the information and ideas from each source in your bibliography.
Use an MLA type Works Cited page with a paragraph of analysis for each source. 
Last Points: 
Use alphabetical order. 
Double space everything. 
Leave two double-spaces between sources 

1st Draft:  explain the writer’s choices in relation to genre, audience, purpos

1st Draft: 
explain the writer’s choices in relation to genre, audience, purpose, and subject. You will also write about the core idea of the text as well as the details that support it and use at least one quote from the article to support your analysis. Completing this assignment will result in a draft of the first part of your project. Complete this assignment using either the APA or MLA template linked in the What to Submit section.
Specifically, you must address the following rubric criteria:
Identify the topic of the text.
Explain the writer’s choices in relation to the genre of the text.
Describe the writer’s purpose.
Explain the writer’s choices in relation to the audience, purpose, and/or subject of the text.
Determine the historical and/or cultural context of the text.
Articulate the core idea of the text.
Summarize details of the text that are relevant to the core idea.
Support your analysis of the core idea with evidence from the text.

Include at least one quote from the text.
Explain how this evidence supports the core idea.

*DO NOT USE AI* Read Chapter 17 + 18 Answer each question separately, linking t

*DO NOT USE AI*
Read Chapter 17 + 18
Answer each question separately, linking the textbook concepts/theories.
1.  For good reasons, Aristotle’s theory is listed under the category of “public rhetoric,” but it is also a theory of influence. How does it compare to social judgment theory and the elaboration likelihood model? 
2.  What are the major criticisms of Aristotle’s Rhetoric? Which do you believe is the most damaging? 
3.  Compare Burke’s perspective by incongruity with Aristotle’s approach to metaphor. 
4.  Burke asserts that without identification, there can be no persuasion. Explain what he means by identification and why it is so important. 
CITATION: 
Sparks, E.G.A.L. G. (2022). A First Look at Communication Theory (11th ed.). McGraw-Hill Higher Education (US). https://reader2.yuzu.com/books/9781264978397

  For this assignment you will analyze and learn about Behavioral Therapy or RE

 
For this assignment you will analyze and learn about Behavioral Therapy or REBT.
Choose one of the theories below for your analysis:
Behavioral
Rational Emotive Behavioral
Write a 750-1,000-word paper that analyzes the theory of your choice. Include the following in your analysis:
Major concepts
Overall purpose/goal
Common Intervention strategies
Length of counseling
Counselor traits (at least two for the selected theory)
Cultural and social considerations
Strengths and Limitations for the selected theory
At least three scholarly sources outside of your textbook.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Audience helps determine level of formality. Purpose helps determine mode o

Audience helps determine level of formality.
Purpose helps determine mode of communication.
Authors can justify their thoughts with evidence.
Learning Targets
Determine topics for writing.
Use the writing process to write correspondence.  
Recognize and use appropriate punctuation. 
Use various resources to determine and check spelling.
Essential Questions
What is the author’s purpose? 
How does purpose affect the mode of communication?
Why is it important to justify your thoughts with evidence?
Use your rough draft to create a final copy. Make sure you use the checklist below.
Checklist:
Blue = thesis statement (ONE sentence)
Orange = evidence (quote with page number) 
Green = reasoning  ( details that support your quote)
Pink = closing statement/conclusion
Remember to-
clearly state your thesis 
organize your writing 
develop your ideas in detail 
use evidence from the selection in your response 
use correct spelling, capitalization, punctation, and grammar 
Manage your time carefully so that you can-
review the selection
plan your response
write your response
revise and edit your response

from the book hoot Audience helps determine level of formality. Purpose hel

from the book hoot
Audience helps determine level of formality.
Purpose helps determine mode of communication.
Authors can justify their thoughts with evidence.
Learning Targets
Determine topics for writing.
Use the writing process to write correspondence.  
Recognize and use appropriate punctuation. 
Use various resources to determine and check spelling.
Essential Questions
What is the author’s purpose? 
How does purpose affect the mode of communication?
Why is it important to justify your thoughts with evidence?
Use your rough draft to create a final copy. Make sure you use the checklist below.
Checklist:
Blue = thesis statement (ONE sentence)
Orange = evidence (quote with page number) 
Green = reasoning  ( details that support your quote)
Pink = closing statement/conclusion
Remember to-
clearly state your thesis 
organize your writing 
develop your ideas in detail 
use evidence from the selection in your response 
use correct spelling, capitalization, punctation, and grammar 
Manage your time carefully so that you can-
review the selection
plan your response
write your response
revise and edit your response

  For this assignment you will analyze and learn about Behavioral Therapy or RE

 
For this assignment you will analyze and learn about Behavioral Therapy or REBT.
Choose one of the theories below for your analysis:
Behavioral
Rational Emotive Behavioral
Write a 750-1,000-word paper that analyzes the theory of your choice. Include the following in your analysis:
Major concepts
Overall purpose/goal
Common Intervention strategies
Length of counseling
Counselor traits (at least two for the selected theory)
Cultural and social considerations
Strengths and Limitations for the selected theory
At least three scholarly sources outside of your textbook.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Audience helps determine level of formality. Purpose helps determine mode o

Audience helps determine level of formality.
Purpose helps determine mode of communication.
Authors can justify their thoughts with evidence.
Learning Targets
Determine topics for writing.
Use the writing process to write correspondence.  
Recognize and use appropriate punctuation. 
Use various resources to determine and check spelling.
Essential Questions
What is the author’s purpose? 
How does purpose affect the mode of communication?
Why is it important to justify your thoughts with evidence?
Use your rough draft to create a final copy. Make sure you use the checklist below.
Checklist:
Blue = thesis statement (ONE sentence)
Orange = evidence (quote with page number) 
Green = reasoning  ( details that support your quote)
Pink = closing statement/conclusion
Remember to-
clearly state your thesis 
organize your writing 
develop your ideas in detail 
use evidence from the selection in your response 
use correct spelling, capitalization, punctation, and grammar 
Manage your time carefully so that you can-
review the selection
plan your response
write your response
revise and edit your response