Category: Business

Part V Marketing Plan
The marketing plan focuses on how the business will market and sell its product. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. For example, Allbirds, a firm producing shoes that are comfortable, stylish, and eco-friendly, may have a great product, a well-defined target market, and a good understanding of its customers and competitors, but the firm still must find customers and persuade them to buy its product. The best way to describe a company’s marketing plan is to start by articulating its marketing strategy, positioning, and points of differentiation and then talk about how these overall aspects of the plan receive support from other variables and activities such as price, promotional mix and sales process, and distribution strategy. Obviously, it is not possible to include a full-blown marketing plan in the four to five pages permitted in a business plan for the marketing section—the goal, though, is to present the high points.
1. Overall Marketing Strategy
2. Pricing Strategy
3. Promotion Strategy
4. Distribution Strategy

Part IV Market Analysis
Start this section of your business plan by providing a main heading of “Market Analysis,” and then begin providing a market analysis overview along with any other relevant information that you feel may be important. In other words, in this section of your plan, you will want to provide specific information about the size of the market in dollar volume and the number of competitors. Include industry statistics on growth for the past five to ten years and where experts feel the industry is headed. Add in information about buying trends and certain buying patterns that have been prevalent during the past five years. And provide the reader with information about your target market and why they will be inclined to purchase your products and services.

1. Market Segmentation and Target Market Selection
2. Industry Statistics
3. Competitor Analysis

(i) Appropriately applying the concepts and methods
learned in class to solve the problem; (ii) Conducting a correct analysis of the Littlefield’s factory
performance; (iii) The clarity and to-the-point logic you demonstrate in the decision-making process; (iv)
Your concise and clear retrospect and summary of your learning from the game.
The upload documents is the outline of what we learn in the class.
game web: https://opy.responsive.net/lf/polyu/login

Please see attachments for instructions for assignment. Please make sure summary findings and calculation finding are two different documents. One excel and the other a word document.

Please use the excel spreadsheet for your calculations and a separate work document for the summary of your calculation findings.

Hello, so for now I am working on my proposal please go down to page that states Section 1. Foundation of the Project Background of the Problem I know a reference is needed in there somewhere. The second part business problem and focus review it all of her notes I have cleaned up this section. PLEASE make sure I have citations and please review my prospectus form if anything is needed, please add it.
MY RESEARCH QUESTION IS PERFECT PLEASE DON’T TOUCH IT.
Review and fix my assumptions page. Use the check list for help and follow her notes. The last part please review and fix the transition section as well. I will attach my references I have used from my previous classes when creating the prospectus. you may be adding things from my prospectus here
DO NOT PROCEED TO SECTION 2 YET.

I choose Vietnam for the first 2 new posts so please continue using Vietnam in this essay.
I did attach this essay guideline and also 2 files the last 2 posts to give you more information.

To grow your business globally, it’s important to consider both an international marketing plan and international marketing strategy. Discuss the differences between an international marketing plan and an international marketing strategy and share the benefits of having both. APA 7th edition

(i) Appropriately applying the concepts and methods
learned in class to solve the problem; (ii) Conducting a correct analysis of the Littlefield’s factory
performance; (iii) The clarity and to-the-point logic you demonstrate in the decision-making process; (iv)
Your concise and clear retrospect and summary of your learning from the game.
The upload documents is the outline of what we learn in the class.
game web: https://opy.responsive.net/lf/polyu/login

Instructions You will first need to identify a current or potential ethical dilemma in a company. This could be a company where you are now employed, a former employer, a friend’s company, or another company that had an ethical dilemma that you may have read about in the news. The issue should also be something that needs to be addressed with an organizational policy inside the company, such as harassment, discrimination, embezzlement, or fraud. In other words, you believe that a policy change would be better than other courses of action (such as disciplinary action toward an individual employee, or external action by the government or a nonprofit) to remedy the issue. You do not have to create a policy at this time, but you just need to explain why implementing a policy would be the right choice to address the situation or issue. For example, a company may choose to videotape the office and read employee e-mails, so what’s the big deal? The conflict in this example could be that employees feel these practices are a violation of privacy and they feel entitled to a certain level of privacy. However, company owners and stakeholders defend these practices on the premise that they are ensuring employees are remaining productive and getting their work done. Follow these steps to complete your assignment. For all of these steps, make sure you provide examples and information from credible sources to support your writing and claims: Step 1: Analyze an ethical dilemma that needs to be addressed. Describe the current ethical dilemma and how it affects various stakeholders. Explain how the ethical dilemma warrants a company to take the time to address it. Explain the implications of not addressing the ethical issue. Step 2: Analyze the different methods for resolving the ethical dilemma. Describe the different ethical methods that are available to be used. Explain how these methods can be applied to resolve the ethical dilemma. Explain the ramifications and consequences of not addressing the ethical dilemma. Step 3: Recommend an appropriate method to address the ethical dilemma. Explain how the organization can fix and address the dilemma. Explain why you think your recommendations are appropriate and the right approach to addressing the specific dilemma. Step 4: Describe how a specific ethical dilemma corresponds with larger issues on a regional, national, or global level. Discuss how this specific dilemma could impact policies and regulations on a larger scale. Incorporate the ramifications and consequences (discussed in Step 2) with your description of how the ethical dilemma could impact all levels. Additional Requirements Your submission should meet the following requirements: Written communication: Write in complete sentences free from errors that detract from the overall message. Communicate in an exemplary and professional manner through clear, concise, well-organized, and grammatically correct writing. Font: Arial, 12 point. Page length: 4–5 pages. Citations: Include complete citations of your sources. Review Evidence and APA Links to an external site. for more information on how to cite your sources. You can also use the Writing Center Links to an external site. resources to help you with the writing process. Review the assignment rubric for details on how your assignment will be graded. Competencies Measured By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria: Competency 1: Evaluate the parameters for ethical decision making in 21st century multi-cultural business environments. Analyze an ethical dilemma that needs to be addressed. Describe how a specific ethical dilemma corresponds with larger issues on a regional, national, or global level. Competency 3: Evaluate organizational policy within the framework of ethical standards. Analyze the different methods for resolving the ethical dilemma. Recommend an appropriate method to address the ethical dilemma. Competency 4: Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards. Write in a well-organized and concise manner that adheres to the rules of grammar, usage, and mechanics.