Category: Business

Part IV Market Analysis
Start this section of your business plan by providing a main heading of “Market Analysis,” and then begin providing a market analysis overview along with any other relevant information that you feel may be important. In other words, in this section of your plan, you will want to provide specific information about the size of the market in dollar volume and the number of competitors. Include industry statistics on growth for the past five to ten years and where experts feel the industry is headed. Add in information about buying trends and certain buying patterns that have been prevalent during the past five years. And provide the reader with information about your target market and why they will be inclined to purchase your products and services.

1. Market Segmentation and Target Market Selection
2. Industry Statistics
3. Competitor Analysis

Please see attachments for instructions for assignment. Please make sure summary findings and calculation finding are two different documents. One excel and the other a word document.

Please use the excel spreadsheet for your calculations and a separate work document for the summary of your calculation findings.

Hello, so for now I am working on my proposal please go down to page that states Section 1. Foundation of the Project Background of the Problem I know a reference is needed in there somewhere. The second part business problem and focus review it all of her notes I have cleaned up this section. PLEASE make sure I have citations and please review my prospectus form if anything is needed, please add it.
MY RESEARCH QUESTION IS PERFECT PLEASE DON’T TOUCH IT.
Review and fix my assumptions page. Use the check list for help and follow her notes. The last part please review and fix the transition section as well. I will attach my references I have used from my previous classes when creating the prospectus. you may be adding things from my prospectus here
DO NOT PROCEED TO SECTION 2 YET.

I choose Vietnam for the first 2 new posts so please continue using Vietnam in this essay.
I did attach this essay guideline and also 2 files the last 2 posts to give you more information.

Instructions:
Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected (Nike) for your marketing manager internship.
Part A – General Information and Situational Analysis
Section 1 – Company Background of Nike
Describe the selected company and brand and a brief history.
Summarize the core products and services the company offers.
Identify direct current competitors and explain why they are direct competitors.
Section 2 – SWOT Analysis
Complete a SWOT analysis.
Propose the product or service line you want to develop a marketing plan for.
Justify your proposal with a SWOT-based argument for why it warrants marketing investment.
Section 3 – Macro- and Microenvironment
Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy.
Part B – The Marketing Plan
Section 1 – Segmentation, Targeting, and Positioning (STP)
Describe your segmentation approach for your proposed product or service and provide rationale for this approach.
Describe the target audiences or markets.
Create a positioning statement.
Section 2 – The Marketing Mix
Formulate the four Ps for your proposed product or service:
Product
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas
Branding
Packaging
Support
Quality
Price
Place
Promotion with a special focus on digital media and integrated marketing communications (IMC)
Section 3 – Global and Ethical Considerations, and Conclusion
Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Discuss the company’s policy or philosophy on one of the areas below:
corporate social responsibility (CSR
green marketing practices
ethics
ethical marketing
diversity, equity, and inclusion (DEI) practices.
Conclude with a summary of your plan and why it deserves to be funded.
Helpful Tips
Part A
Section 1: Understanding the background of the company will help you complete the SWOT analysis. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 2: Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea, so use the SWOT analysis to defend it. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work.
Section 3: Use the information you researched and analyzed in the Week 4 video presentation to complete this section. Analyze some micro- and macroenvironment factors that affect the company’s overall marketing strategy globally. You need to provide enough details about the information you included in your slides to incorporate it with the rest of the paper.
Make sure you incorporated your instructor’s feedback.
Part B
Section 1: Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Also, review and refer to Section 7.3 of the course text, Principles of Marketing.
Section 2: Spend considerable time completing the four P’s of your marketing plan; this is the essence of your plan. Someone should be able to understand your plan just by reading this section only.
Section 3: Research, analyze, and discuss your internship brand at the global level or in a foreign market. Also, discuss its CSR and DEI efforts.

To grow your business globally, it’s important to consider both an international marketing plan and international marketing strategy. Discuss the differences between an international marketing plan and an international marketing strategy and share the benefits of having both. APA 7th edition

Part V Marketing Plan
The marketing plan focuses on how the business will market and sell its product. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. For example, Allbirds, a firm producing shoes that are comfortable, stylish, and eco-friendly, may have a great product, a well-defined target market, and a good understanding of its customers and competitors, but the firm still must find customers and persuade them to buy its product. The best way to describe a company’s marketing plan is to start by articulating its marketing strategy, positioning, and points of differentiation and then talk about how these overall aspects of the plan receive support from other variables and activities such as price, promotional mix and sales process, and distribution strategy. Obviously, it is not possible to include a full-blown marketing plan in the four to five pages permitted in a business plan for the marketing section—the goal, though, is to present the high points.
1. Overall Marketing Strategy
2. Pricing Strategy
3. Promotion Strategy
4. Distribution Strategy

Part IV Market Analysis
Start this section of your business plan by providing a main heading of “Market Analysis,” and then begin providing a market analysis overview along with any other relevant information that you feel may be important. In other words, in this section of your plan, you will want to provide specific information about the size of the market in dollar volume and the number of competitors. Include industry statistics on growth for the past five to ten years and where experts feel the industry is headed. Add in information about buying trends and certain buying patterns that have been prevalent during the past five years. And provide the reader with information about your target market and why they will be inclined to purchase your products and services.

1. Market Segmentation and Target Market Selection
2. Industry Statistics
3. Competitor Analysis

(i) Appropriately applying the concepts and methods
learned in class to solve the problem; (ii) Conducting a correct analysis of the Littlefield’s factory
performance; (iii) The clarity and to-the-point logic you demonstrate in the decision-making process; (iv)
Your concise and clear retrospect and summary of your learning from the game.
The upload documents is the outline of what we learn in the class.
game web: https://opy.responsive.net/lf/polyu/login