Category: Business

Write a 5–6 page report for an executive-level management team about whether Adidas should develop a similar DTC competitive strategy to Nike’s.
You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. A report is to be presented to the executive management team of Adidas with your analysis.
In this assessment, you will write a report with your analysis of a DTC distribution strategy for an executive-level management team.
Respond to the following scenario as you complete your report:
You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy.
Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. Selling direct to consumer, commonly referred to as DTC or D2C, means you’re selling your products directly to your end customers.
Write a management report analyzing Nike’s supply chain strategy for Adidas’ executives. Include the following:
Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining the advantages and disadvantages and the impact of this strategy on its profitability.
Analyze the importance of the Internet and social media (to Nike) and compare today’s marketplace to a future marketplace advantage.
Analyze how the company’s (Nike’s) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.
Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Submission Requirements
Your assessment should also meet the following requirements:
Format: Submit a professional and well-organized Word document.
Length: 5–6 double-spaced pages.
Font and font size: Times New Roman, 12-point.
APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it.
References: 3–4 sources are required. As the basis for your research, you can use any of the resources noted in this course, in the library, and on the Internet.
Note: Attributing sources in your professional and academic work throughout this course and your program supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consistency and ensures that readers can locate original sources if desired.
Note: Use of additional resources will assist in achieving distinguished level ratings.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Examine how a supply chain supports an organizational strategy.
Explain why the company has adopted a DTC supply chain strategy.
Competency 2: Assess how to improve supply chain efficiencies.
Recommend steps for the company to continue to grow its DTC strategy.
Recommend steps for the company to effectively grow its DTC strategy.
Competency 3: Analyze supply chain systems in order to meet customer demands.
Analyze how the company’s DTC strategy satisfies customers.
Analyze the importance of the Internet and social media as related to the company’s supply chain strategy.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.
Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.

Excel is a tool that can be used to do everything from simple calculations like adding, subtracting, multiplying, and dividing to complex statistical calculations and data visualizations. Throughout the course, you will complete 6 assignments that will allow you to learn some of basic Excel techniques.
Assignment 1 is designed to give you an understanding of how to write basic formulas in Excel using relative and absolute references.
The instructions can be found in the file Excel Assignment 1 – Instructions.docx Download Excel Assignment 1 – Instructions.docxand are also shown below.
The steps to complete this assignment are below.
Watch the video entitled “Hospital Personnel Data File Orientation” for a brief overview of the data file used for the assignments. The data file is quite large. For the first 3 assignments, you will use a smaller subset of the data file. For the last 3 assignments, the entire file will be used.
Watch the video entitled “Excel Assignment 1 Demo – References and Formulas in Excel”. The video uses a different data file to demonstrate the techniques needed to complete the assignment.
Open the demo file called “Excel Assignment 1 Demo.xlsx Download Excel Assignment 1 Demo.xlsx”. This is the file used in the demo video. You can review the completed formulas in the demo file to help with the assignment.
Open the assignment file called “Excel Assignment 1.xlsx Download Excel Assignment 1.xlsx” and complete the following columns:
Pay Period Salary (Column Q) – You are given the information that there are 26 periods in the year in the file. Write a formula using the annual salary and the number of pay periods to calculate the values for the column. You must use only references in the formula. No typed numbers!
Pay Period OECs (Column R) – Other Employee Costs (OECs) are additional costs that organizations incur for each employee beyond just the employee salary. They include things like Social Security, Medicare, contribution to pension plans and health care plans. You are given the information that OECs are 38% of the salary for each employee. Write a formula using the pay period salary and OEC rate to calculate the additional costs the hospital incurs for each employee. You must use only references in the formula. No typed numbers!
Salary + OECs (Column S) – Write a formula using the pay period salary and pay period OECs to calculate total employee cost for each employee. You must use only references in the formula. No typed numbers!

Mumbai Ragpickers: Read the article, then explain how and why ragpickers balance both pride and stigma in their work.
Online Privacy in Hiring: Read the article, then decide if job applicants have a right to online privacy or if recruiters are justified in checking their online profiles.
Each answer should show your understanding of the articles and the issues they discuss.

Find and review the following article: Hanson, P. G. (2000). The self as an instrument for change. Organization Development Journal, 18(1), 95–105. Use the article as a starting point to address the following: Now that you have reviewed and thought through action research (AR) and appreciative inquiry (AI) on a specific organizational problem, share with your colleagues the key distinctions and highlights of each method and how you can apply the article The Self as An Instrument for Change in your organization. Do you believe AR / AI can solve the issue? Why or why not? Use scholarly support to justify your response.

Please turn in a short concept paperthat defines your restaurant concept.
Name of your restaurant: Choose a name that reflects the identity and concept of your restaurant. It should be catchy, easy to remember, and give potential customers an idea of what to expect.
Types of the restaurant: Identify the type of restaurant you are planning to create. Each type has different characteristics in terms of service style, pricing, and customer expectations.Ex) Quick service, quick-casual, casual, fine-dining
Restaurant concept/theme: Describe the overall idea and theme of your restaurant. This includes the theme, ambiance, decor, and unique selling points that set your restaurant apart from others.
Target market: Identify the target market and customer demographics, explaining why this market was chosen.
so far what’s attached is what I have. I need the remainder please.

Hello, I’m happy to contact you. I want you to help me solve this assignment, and here are some conditions that I would like to follow, and there are more in the attached file that has all the questions to be solved.
The Assignment must be submitted on (WORD format only) via allocated folder. mention question number clearly in answer.
Avoid plagiarism, the work should be in your own words, copying from student other resources without proper referencing will result in ZERO marks. No exceptions.Student are advised to make their work clear and well presented; marks may be reduced for poor presentation.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• answer without this cover page will NOT be accepted so the answers must be written in this file.
There is also a specific number of words for each question, please adhere to. And I would like to repeat a avoid copying and fraud because for that I get zero.
Here is the solution file and all the conditions and questions also the case study. Thank you and I receive the questions.

Hello, I’m happy to contact you. I want you to help me solve this assignment, and here are some conditions that I would like to follow, and there are more in the attached file that has all the questions to be solved.
The Assignment must be submitted on (WORD format only) via allocated folder. mention question number clearly in answer.
Avoid plagiarism, the work should be in your own words, copying from student other resources without proper referencing will result in ZERO marks. No exceptions.Student are advised to make their work clear and well presented; marks may be reduced for poor presentation.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• answer without this cover page will NOT be accepted so the answers must be written in this file.
There is also a specific number of words for each question, please adhere to. And I would like to repeat a avoid copying and fraud because for that I get zero.
Here is the solution file and all the conditions and questions. Thank you and I receive the questions.

Watch the Pinkberry Case StudyLinks to an external site. video from the Learn section this week.
Determine the target market for Pinkberry using ALL four (4) bases of segmentation to describe the buyer persona.(Note: As you might recall from your Week 1 reading in Chapter 10 of The New Rules of Marketing and PR, a buyer persona is a short biography of a typical customer.)
Don’t fall into the trap of thinking that a target market can be everyone! One of the best ways to overcome this trap is to think of your target market as an individual rather than a group. Here is a very simple buyer persona exercise that you will find helpful. And this is a great chance to be creative!
Visualize a specific person that you think is the Pinkberry target customer. In terms of our bases of segmentation, where does this person live? Where else could they live beyond just West Hollywood, CA? Are they in an urban environment, the suburbs, or way out in the country?
Now describe that person in terms of their demographic characteristics. How old are they? What gender are they? Where are they in their family life cycle? What is their education level? What do they do for a living, etc.?
Move on to the psychological or psychographic profile of the person you are visualizing. What are their hobbies, lifestyle, values, and attitudes? What do they hold important to them? One of the areas to look at might be the VALS research. This may help you identify more about this specific person from the inside out.
Finally, with this same person in your head, how can you describe them behaviorally? Do they eat frozen yogurt? Do they eat frozen yogurt from a competitor? Have they never eaten frozen yogurt before?
Why is it important to understand your buyer’s needs and mindset when developing a marketing strategy?
Once you go through this mental exercise of visualizing your specific customer, it will be easier to use the bases of segmentation to create your buyer persona.
Classmate posts:Hello Professor and classmate,
A target market for Pinkberry can be seen in a buyer persona by the name of Amy Fisher, who works as a marketing coordinator aged 29 years old living in North Carolina. The person could be living in other urban areas such as New York City, Miami, or Chicago. She was used to living in cities because of the hustling and convenience it bestowed upon her, with an evasion from rural or suburban settings since it does not align with her fast-paced life. Amy makes about $75,000 a year, has a bachelor’s degree in communications, and is currently focused on building her career. She’s single with no children, and her lifestyle revolves around fitness, social outings, and personal development.
Amy is health-oriented; however, she is of the view that one should not resist high-quality treats that complement one’s wellness program. She regularly visits Pinkberry after yoga or Pilates as a treat following her work. She values healthiness, convenience, and products that make her feel exclusive or premium; thus, she aligns with the fresh ingredients and trendy atmosphere of Pinkberry. She enjoys sharing experiences online and pays attention to the aesthetics of a brand if they are photogenic. She enjoys the social aspect of going to Pinkberry with her friends. Pinkberry offerings fit into her personal brand, reflecting moderation, wellness, and quality.
She goes to Pinkberry once or twice a week, mainly because she likes the minimalistic vibe and healthier toppings more than her closest competitor, Yogurtland. Having been exposed to other frozen yogurt brands, she likes Pinkberry’s attention to premium ingredients and thoughtful atmosphere. She generally goes on weekends or after work and enjoys posting photos of her orders on social media.
Understanding a customer like Amy informs Pinkberry’s marketing strategy. Knowing her lifestyle, values, and patterns of consumption enables Pinkberry to position its campaigns in her line of sight. Perhaps running ads on Instagram targeted at her demographic, touting post-workout.
WEEK 4 PLAN PART A ASSIGNMENT:
Overview
Throughout this course, you will create a marketing plan for a hypothetical company providing creating a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion). For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include background information, a mission statement, your company’s short-term and long-term goals, a competitive analysis, and a SWOT analysis.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Complete this assignment using the Week 4 Assignment Template Marketing Plan Part A [DOCX] Download Week 4 Assignment Template Marketing Plan Part A [DOCX].
Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week4_Assignment.
Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).
Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.
Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Resources
Course Textbook
SWOT Analysis Sample [PDF]Download SWOT Analysis Sample [PDF]
The specific course learning outcome associated with this assignment is:
Evaluate a company’s goals, competition, needs, opportunities, strengths, and weaknesses based on its respective market.
View Rubric
Week 4 Assignment – Marketing Plan Part A
Week 4 Assignment – Marketing Plan Part A
CriteriaRatingsPts
Write an introduction to the hypothetical company, describing its location, the product it makes or the service it provides, and the key components for this portion of the marketing plan.27 to >24.29 pts
Exemplary
Wrote an introduction to the hypothetical company, describing its location, the product it makes or the service it provides, and the key components of the marketing plan.24.29 to >21.59 pts
Competent
Wrote an introduction to the hypothetical company, but the description of its location, the product it makes or the service it provides, or the key components of the marketing plan was incomplete.21.59 to >18.89 pts
Needs Improvement
Wrote an introduction to the hypothetical company, but did not include a description of its location, the product it makes or the service it provides, or the key components of the marketing plan.18.89 to >0 pts
Unacceptable
Did not submit or did not write an introduction to the hypothetical company, describing its location, the product it makes or the service it provides, and the key components of the marketing plan./ 27 pts
Develop the company’s mission statement supported by a detailed rationale. The mission statement reflects the long-term view, industry, goals, and values of the company. The rationale includes the purpose of a mission statement and alignment with the company.
27 to >24.29 pts
Exemplary
Developed the company’s mission statement that has a long-term view, and included its industry, goals, and values. Supporting rationale included the purpose of the mission statement and alignment with the company.24.29 to >21.59 pts
Competent
Developed the company’s mission statement that has a long-term view, and included its industry, goals, or values. The supporting rationale was too brief or lacked necessary details.21.59 to >18.89 pts
Needs Improvement
Developed the company’s mission statement, but did not include all required components, or did not include the supporting rationale.18.89 to >0 pts
Unacceptable
Did not submit or did not develop the company’s mission statement or rationale./ 27 pts
Describe the short-term goals (one year) and long-term goals (five years) for the company and appropriate way to measure them both.
27 to >24.29 pts
Exemplary
Described the short-term goals (one year) and long-term goals (five years) for the company and included the appropriate way to measure them both.24.29 to >21.59 pts
Competent
Described the short-term goals (one year) and long-term goals (five years) for the company but did not include the appropriate way to measure them both.21.59 to >18.89 pts
Needs Improvement
Described either the short-term goals (one year) or the long-term goals (five years) for the company, but not both, and did not include the appropriate way to measure them.18.89 to >0 pts
Unacceptable
Did not submit or did not describe the short-term goals (one year) and long-term goals (five years) for the company and did not include the appropriate way to measure them both./ 27 pts
Develop a competitive analysis that reviews two competitors for the company including: a rationale for the competitor selection, a description and comparison of the competitor product or service, the reputation of each competitor, and an analysis of their social media presence.
27 to >24.29 pts
Exemplary
Developed a competitive analysis that included all required components: a rationale for the selection, a description and comparison of the competitor product or service, the reputation of each competitor and a social media analysis.24.29 to >21.59 pts
Competent
Developed a competitive analysis that included all required components, but the analysis lacked detail or scope.21.59 to >18.89 pts
Needs Improvement
Developed a competitive analysis that included some, but not all of the required components. Analysis lacked required detail or scope.18.89 to >0 pts
Unacceptable
Did not submit or did not develop a competitive analysis that reviews two competitors for the company./ 27 pts
Develop a SWOT analysis for the company’s product or service, examining at least three strengths, weaknesses, opportunities, and threats for the company.
54 to >48.58 pts
Exemplary
Developed a SWOT analysis for the company related to the product or service, including an accurate outline identifying at least three strengths, weaknesses, opportunities, and threats and a detailed written analysis with in-depth rationale.48.58 to >43.18 pts
Competent
Developed a SWOT analysis for the company related to the product or service. Analysis is missing required components or lacks depth.43.18 to >37.78 pts
Needs Improvement
Developed a SWOT outline for the product or service that identified at least three strengths, weaknesses, opportunities, and threats for the company, but did not complete the written analysis.37.78 to >0 pts
Unacceptable
Did not submit or did not develop a SWOT analysis for the selected product or service, examining at least three strengths, weaknesses, opportunities, and threats for the company./ 54 pts
Utilize two quality resources (credible, relevant, and appropriate) and cite the resources using Strayer Writing Standards (SWS).
9 to >8.1 pts
Exemplary
Utilized the required number of resources; all are quality resources (credible, relevant, and appropriate) and cited correctly using SWS.8.1 to >7.2 pts
Competent
Utilized the required number of resources but did not correctly cite the resources using SWS.7.2 to >6.3 pts
Needs Improvement
Did not utilize the required number of resources, or some are not quality resources, and did not correctly cite the resources using SWS.6.3 to >0 pts
Unacceptable
Did not utilize or cite two quality resources./ 9 pts
Produce writing that is clear, well-organized, and applies appropriate SWS style.
9 to >8.1 pts
Exemplary
Produced writing that is clear, well-organized, and applies appropriate SWS style with 0–2 errors.8.1 to >7.2 pts
Competent
Produced writing that is clear, well-organized, and applies appropriate SWS stye with 3–4 errors.7.2 to >6.3 pts
Needs Improvement
Produced writing with spelling, punctuation, and grammatical errors that are distracting in some places and/or did not apply appropriate SWS style. 5–6 errors present.6.3 to >0 pts
Unacceptable
Produced writing with spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. Did not apply appropriate SWS stye. More than 6 errors present./ 9 pts

Describe the economic recession in 10 pages
Also discuss some of the ways to avoid recession in business.

Important Notice:
Please read the following requests and terms carefully before proceeding:
1. Originality and Accountability: All answers must be formulated specifically for me and must be entirely original. Copying, stealing, or plagiarizing content from other students’ answers or any other sources is strictly prohibited, as I will be held accountable for any such actions. There is only one opportunity to submit the assignment, and no second attempts will be allowed. Please pay close attention to this requirement.
2. Answer Formatting: Each answer must clearly indicate the corresponding question number. Answers should be 300 words for each question.
3. Document Formatting: All answers must be typed in Times New Roman font, size 12, with double spacing. Any images containing text will not be accepted and will be considered plagiarism.
4. Cover Page Requirement: Submissions without the specified cover page will not be accepted.
5. APA Style: The answers must follow APA style formatting. This includes proper in-text citations and a reference list at the end of the document.
6. References: A minimum of 5 references must be included in APA style. This is non-negotiable and very important.
7. Assignment Instructions: Please carefully read and follow the instructions provided in the assignment file.
Additional Notes:
– Individual Assignment: This is an individual assignment. Collaboration with others is not allowed.
– Plagiarism Check: All submissions will be checked for originality through SafeAssign software. Any instance of plagiarism or academic dishonesty will result in a grade of zero for the assignment, with no exceptions and no second chances.