Category: Business and Management : Hospitality

Please click the link The Development of Responses to Social Media.pdf Download The Development of Responses to Social Media.pdf to download the case and answer the following 3 questions:
How do you let others know when you have had a good or bad service experience?
Why do you think consumers think websites, like TripAdvisor®, are important?
What impact could responses from management have on potential guests’ choices to book?
Each question is worth 10 Points.  
Your answers for EACH question MUST be minimum 150 Words

After reading Chapter-11, please answer the following questions: 
When constructing a digital marketing plan, what resources should be considered and why?
What are the key factors involved in creating a social media campaign and why are these important?
A step-by-step guide to structuring a digital marketing plan in 2020 (wearemarketing.com)
Read Chapter-11 before you start your assignment. 
Your answers for each questions MUST be minimum 150 words.

Since the final project due is two weeks away and it is time for you to review your work so far and start finalizing the project.
If you are working in a team, only one submission is required.  Please indicate all team member’s names at the beginning of the progress report.
☛  Submit a brief summary of progress reports and self-diagnosis by answering the following questions. 
      1~2 sentences per question would suffice.
What is the objective of your project?  State your (revised; if applicable) project objective. 
What are your major findings based on your discussion and analysis?
Conduct a self-diagnosis of your work by using the GSM project rubric (Please see the GSM Project Handout : page 5).  What is your current tentative score? 
What are your plans to improve?

Please click the link Customer Engagement 2014-1.pdf Download Customer Engagement 2014-1.pdfto download the study.
This study includes 2 reports:
1. Restaurant Report (Page 6)
2. Lodging Report (Page 15)
– Please read the Introduction section on Page 4.
– Select one of the reports (Restaurant Report or Lodging Report) and write a one page summary (double space) of the report and one page of your own analysis on how would you evaluate this report in current context (new developments and areas that have seen a drastic changes) (Points will be deducted if your summary is not minimum two pages).
– At the end of your summary, include a one paragraph conclusion (e.g., recommendations, suggestions) section with your own words.

Service Issue: Enhancing Customer Experience Through Personalized Service
Project Objective:
To improve guest satisfaction and loyalty by implementing personalized service strategies in a hotel setting, aiming to increase overall guest satisfaction scores by 15% within six months.
Introduce the topic and its background: What it is and more importantly why it matters? ( 1-2 paragraphs)
Discuss the current status of the topic: What has been done and known? A brief discussion of already known information/knowledge regarding the topic/issue (<--Use references)  Address your perspective: What has not been done but important to address?  Also, provide meaningful “justifications” for your perspective.  (<-- This is the part that you should articulate your own perspective that allow you to offer new and different insight on the issue)     Purpose of the project: Make your own statement!  (<-- This statement should be VERY CLEAR; Anyone who reads this statement should be able to understand what is your whole project is about and what you will accomplish at the end)  For example, The objective(s) of this project is to explore ~~~ (a phenomenon) The objective(s)of this project is to examine the relationship between ~~ The objective(s) of this project is to examine the impact of something on something The objective(s) of this project is to compare the difference ~~ The objective(s) of this project is to explore the types of ~~~ The objective(s) of this project is to identify the causes of {specific problem} and provide solutions The objective(s) of this project is to discuss a {specific approach} and its applications at {specific company} The objective(s) of this project is to analyze the cases of (a certain/specific guest services management) Or something else…   Approach: Explain what you will do to address your objective(s.) (<-- You will need to do some preliminary search/research to assess resources relating to your topic and objectives: what resources are available and what additional information you will need to gather and how you will get them etc. Justify why the chosen approach is suitable to address the objectives). For example. To identify the types of customer dissatisfaction, 150 guest comment cards who indicated negative experience will be analyzed... For this project, 20 employee interviews will be conducted to~~ 24 cases/incidents reported in the news/media will be analyzed... to address the objectives~~ To compare "something" in two customer groups, surveys with 100 participants will be conducted...  We will analyze the recent 2 years of customer reviews (total 220 reviews) posted on TripAdvisor to identify~~~ 100 observations are made at the hotel front desk to record specifically defined behaviors, displayed emotions, duration of interaction, etc (depending on the objective)   References If applicable, please cite and list references that your idea is based on. APA style   A total of 1~1.5 pages (double-spaced, 1 inch margin everywhere) of the outline that clearly addresses your term paper topic and objective(s).

Please click the link to Case Study (Social Media).pdf Download Case Study (Social Media).pdfdownload the case study and answer the questions at the end.
– Read Chapter-5 before you start your assignment. 
– Your answers for each questions MUST be minimum 150 words.
– You MUST submit your answers through Webcourses.
– Any assignment submitted to my e-mail WILL NOT be graded.

Read Chapter-3 before you start your assignment. 
– Your answers for each questions MUST be minimum 150 words.
Digital MarketingISBN: 9781529786422Authors: Annmarie HanlonPublisher: SAGEPublication Date: 2021-12-15Edition: Second Edition

Please click the link Assignment -1 (Discussion Questions ) to download the assignment and answer the questions.
Please remember that event though reading Chapter-1 will help you to answer the questions, you can answers the questions based on your personal opinion and/or based on your background, and from your research as well.
Your answers for each questions MUST be minimum 200 words.

Please click the link Assignment- 2 (Case Study- 10 Points).pdf to download the short case study and answer the questions at the end.
– There are four questions and each question is worth 2.5 points.
– Your answers for each questions MUST be minimum 150 words.
Even though the chapters are related to the case study questions, you may not find an exact answer for each question. Because remember; these are case study questions rather than chapter questions. So, you can answer some of the questions based on your personal opinion and/or based on your background, and from your research.
Hospitality Information Technology: Learning How to use it.ISBN: 9781792427169Authors: Galen R. Collins, Cihan Cobanoglu, Anil Bilgihan and Katerina BerezinaPublisher: Kendall Hunt Publishing CompanyEdition: 9th Edition

Please click the link CASE STUDY (Content Marketing)-1.pdf to download the case study and answer the questions at the end.
– There are three questions and each question is worth 5 points.
– Read Chapter-4 before you start your assignment. 
– Your answers for each questions MUST be minimum 150 words.
Digital MarketingISBN: 9781529786422Authors: Annmarie HanlonPublisher: SAGEPublication Date: 2021-12-15Edition: Second Edition