Category: Advertising

Read the story from The NPR “Ads Slice Up Swing States With Growing Precision”, and the story “Colorado Springs Soaks In Triple The Political Ads”
Based on what you have learned from Chapter 10, discuss how the media planning is reflected in this case.
Your blog entry should be no less than 250 words and no more than 300 words.
Make sure you spell check your work for grammatical errors and typos.
no sources cited or title necessary.

5-7 pages essay dealing with “Principles of PR and its role in society”
 
PART I  
•  Identify TYPE or FUNCTION of PR you find the most interesting
•  Why is it interesting to you?
•  This section 2-3 pages
 
PART II
•  Find an article from a scholarly PR journal (2014-present)
•  Article must deal with the specific Type or Function of PR you found interesting
•  Detail how and/or what significance the article added to the “Field of PR”
•  Detail how and /or what significance the article added to “Your specific focus”
•  Add your professional opinion/assessment of the article
•  Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why?      
•  This section 3-4 pages
•   TOTAL 5-7 pages
 
Remember you must turn in a photocopy of the journal article stapled to the back of your report or electronic copy in PDF or another compatible format.

I need help to make a flier searching for a drummer bandmate and these are the instructions and the sample template (attached below)

The paper is a memo, but i didn’t see that option listed. So i chose the essay option.
The paper is supposed to be an audience analysis of an ad of my choice, or sales commercial. I’ve chosen a Starbucks commercial ad titled “Starbucks: It Starts With You” that can be found on YouTube. Here’s the link

More instruction is in the word document. I included a textbook, Chapter 5 covers audiences.

The Dominican Republic, known for its stunning beaches and vibrant culture, is also home to a thriving automobile market. For those seeking reliable and stylish vehicles, there are numerous options for Cars for sale in Dominican Republic. Whether you’re looking for a sedan for your daily commute or exploring various car dealerships, this article will guide you through the essential aspects of buying a car in this Caribbean paradise.
Cars for Sale in the Dominican Republic: A Diverse Selection
When it comes to cars for sale in the Dominican Republic, buyers are spoiled for choice. The market offers a wide array of vehicles, from compact sedans to luxurious SUVs. Popular brands like Toyota, Honda, Hyundai, and Nissan dominate the market, known for their reliability and durability. Additionally, there is a growing interest in European brands such as BMW and Mercedes-Benz, which cater to those seeking a touch of luxury.
Dominican Republic Car Dealerships: Trusted Names in the Industry
The process of buying a car in the Dominican Republic car dealerships is streamlined by numerous reputable Car Dealer scattered across the country. These dealerships offer both new and used cars, providing options for every budget. Prominent car dealerships include:
1. Auto Franklin: Located in Santo Domingo, Auto Franklin is renowned for its extensive inventory of both new and pre-owned vehicles. Their excellent customer service and competitive pricing make them a favorite among locals.
2. Grupo Viamar: As one of the largest car dealerships in the Dominican Republic, Grupo Viamar offers a wide range of brands and models. They provide financing options and after-sales services, ensuring a seamless buying experience.
3. Delta Comercial: Specializing in Toyota vehicles, Delta Comercial is known for its reliable cars and exceptional customer support. They have several branches across the country, making it convenient for buyers to find their perfect car.
The Role of a Car Dealer: Facilitating Your Purchase
A car dealer plays a crucial role in the car buying process. They act as intermediaries between buyers and manufacturers, providing valuable insights and guidance. In the Dominican Republic, car dealers are well-versed in the local market and can help buyers navigate through various options, ensuring they find a vehicle that meets their needs and budget.
Finding the Perfect Sedan: Popular Choices
For those interested in Sedan, the Dominican Republic offers a plethora of choices. Sedans are popular due to their balance of comfort, fuel efficiency, and affordability. Here are some top picks
1. Toyota Corolla: Known for its reliability and efficiency, the Toyota Corolla is a top choice among sedan buyers in the Dominican Republic.
2. Honda Civic: With its stylish design and advanced features, the Honda Civic appeals to those seeking a blend of performance and aesthetics.
3. Hyundai Elantra: Offering great value for money, the Hyundai Elantra is favored for its spacious interior and smooth ride.
Conclusion
The market for cars for sale in the Dominican Republic is dynamic and diverse, offering something for every type of buyer. Whether you’re visiting car dealerships, consulting with a trusted car dealer, or searching for the perfect sedan, the Dominican Republic provides ample opportunities to find your ideal vehicle. With reputable dealerships and a wide range of options, buying a car in this beautiful Caribbean nation is a rewarding experience.

Prepare a presentation: Marketing plan
You are the marketing manager of the company, which produces Kitchen furniture
1. What is the business value of your product category in Switzerland
Come up with a brief market analysis in the presentation. Pay attention on the market research tools, discussed during the lecture.
2. Develop an innovative concept out of your product which will fit to the given trend.
Apply methodology of consumer research, trend- and innovation management shown in this lecture.
Please show in detail your way of working.
3. Come up with a distribution model to bring your innovative concept to the market
Your task is planning to sell successfully your products next year in a country from the task sheet. Show up, how you intent to reach your customers. Pay special attention on the country specific market requirements and opportunities
4. Show, how your proposal can be enhanced with Ideas of Peter Kreutz.
Be sharp and focused – your enhancement must be reliable.
Your presentation time is not less than 10 minutes, not more than 15 minutes sharp.
Ranking criteria: Appropriate use of methodology and creativity, business relevance, completeness
To be presented in Microsoft *.ppt format. Other media only if approved.

Digital marketing refers to the practice of promoting and selling products or services using online channels and digital technologies. It encompasses a wide range of tactics and strategies aimed at reaching and engaging with target audiences through various digital platforms such as search engines, social media, email, websites, and mobile apps. Digital marketing has become increasingly important in today’s interconnected world as more people spend time online and businesses seek effective ways to connect with their customers in the digital space.
Here’s a brief introduction to some key components of digital marketing:
Search Engine Optimization (SEO): SEO involves optimizing your website and online content to rank higher in search engine results pages (SERPs) for relevant keywords. By improving your website’s visibility in search engines like Google, you can attract more organic (unpaid) traffic to your site.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience. This content can take various forms, including blog posts, articles, videos, infographics, ebooks, and more. The goal is to provide useful information to your target audience while subtly promoting your products or services.
Social Media Marketing: Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with your audience, build brand awareness, and drive engagement and traffic. This can include posting regular updates, sharing content, running ads, and engaging with followers.
Email Marketing: Email marketing involves sending targeted emails to prospects and customers to promote your products or services, build relationships, and drive sales. Effective email marketing campaigns often include personalized content, segmentation, automation, and tracking of key metrics such as open rates and click-through rates.
Pay-Per-Click Advertising (PPC): PPC advertising allows businesses to display ads on search engines and other platforms and pay a fee each time a user clicks on their ad. Platforms like Google Ads and social media advertising platforms offer sophisticated targeting options to reach specific audiences based on demographics, interests, and behaviors.
Affiliate Marketing: Affiliate marketing involves partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission for each sale or lead generated through their efforts. It’s a performance-based marketing strategy where you only pay for actual results.
Analytics and Data-driven Insights: Digital marketing relies heavily on data and analytics to measure the performance of campaigns, track user behavior, and make informed decisions. Tools like Google Analytics provide valuable insights into website traffic, user engagement, conversion rates, and more, helping businesses optimize their digital marketing efforts for better results.
Overall, digital marketing offers businesses a powerful set of tools and techniques to reach their target audiences, drive traffic, generate leads, and ultimately increase sales and revenue in today’s increasingly digital world. However, it’s important to continuously adapt and evolve strategies based on changing consumer behavior, technology trends, and algorithm updates to stay ahead in the digital landscape.

For this portfolio project, you will choose three non-digital memes that have something in common. They might come from the same culture (and express something essential to that culture), they might be from different cultures but are used in similar ways, they might share a unique form, or they might have evolved or traveled in similar ways. Once you choose your three memes you will put together a digital portfolio. The portfolio will:
Present the memes clearly;
Explain in writing why each meme was chosen and why it is important;
Explain in writing what the three memes have in common;
Explain in writing what they mean for their culture(s) and how they evolved;
The written portion of the portfolio should be within 10% of 500 words.
Portfolios are submitted digitally and should include:
Clear presentation of the memes (visually or with links to other modalities);
Clear background/descriiption of the memes (as described above);
Other helpful supporting information as needed, such as diagrams.

In that, you’re expected to develop an analysis of the relationship between consumerism and advertising. You should discuss and present your ideas about that relationship, relying on the course material and classroom discussions.
You can access Jean Baudrillard’s book, The Consumer Society: Myth and Structures, via the link: https://monoskop.org/images/d/de/Baudrillard_Jean_The_consumer_society_myths_and_structures_1970.pdf
The following concepts might be useful for such an analysis: sign, signifier, signified, symbols, media, consumerism, advertising, symbolic fetishism, reality, real, hyperreal, imaginary (please resort to the related course material on Learn.)
You may use ad examples to enhance your arguments.
Formal rules: 750-1000 words, double space, block paragraphs, Times New Roman, 12 punto.
Important Note: Please avoid any kind of plagiarism, including AI-generated content, and remember that Turnitin has an AI detector

In that, you’re expected to develop an analysis of the relationship between consumerism and advertising. You should discuss and present your ideas about that relationship, relying on the course material and classroom discussions.
You can access Jean Baudrillard’s book, The Consumer Society: Myth and Structures, via the link: https://monoskop.org/images/d/de/Baudrillard_Jean_The_consumer_society_myths_and_structures_1970.pdf
The following concepts might be useful for such an analysis: sign, signifier, signified, symbols, media, consumerism, advertising, symbolic fetishism, reality, real, hyperreal, imaginary (please resort to the related course material on Learn.)
You may use ad examples to enhance your arguments.
Formal rules: 750-1000 words, double space, block paragraphs, Times New Roman, 12 punto.
Important Note: Please avoid any kind of plagiarism, including AI-generated content, and remember that Turnitin has an AI detector!