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Week 8 – Assignment: Improve (Use the I in the A-S-I Framework) Instructions Assignment Directions:

Focusing on the Improve pillar of the Avoid-Shift-Improve (A-S-I) Framework, describe and depict the operational efficiencies to be gained by your improvements. These may include customer satisfaction, transport / delivery time, energy usage, and carbon emissions of the transport system as a whole. This is a street level view. Use data and depictions as appropriate.

Submission Instructions: Submit a presentation a Microsoft PowerPoint format with your describing the trend/issue and your selection. Include a title page, 5-7 slides for the body of your presentation, and References.  Format your presentation consistent with APA guidelines. Provide a minimum of 3 in text citations with a Reference List in APA 7 format.

What is the Avoid-Shift-Improve Framework?

The Avoid-Shift-Improve (A-S-I) framework is a structured approach to reducing the environmental impact of transportation and logistics. It focuses on avoiding unnecessary transport, shifting to more sustainable modes, and improving the efficiency of existing systems. The A-S-I framework supports the transition towards solutions such as cleaner energy, sustainable cities, climate action and low-carbon mobility.

The A-S-I framework emphasizes reducing the need for travel as a primary step, which can be achieved through urban planning and policies that minimize travel distances (X-city) and promote telecommuting. For example, shifting travel from private cars to more sustainable modes such as public transit, cycling, and walking. This shift is crucial for reducing greenhouse-gas emissions and improving urban mobility.

Improving the efficiency of transport modes involves adopting cleaner technologies, such as electrification of vehicles, and enhancing the operational efficiency of transport systems. Low-emission vehicles (LEVs) and better public transport systems like Bus Rapid Transit (BRT) are examples.

Effective implementation requires coordinated efforts across various sectors and alignment with broader Sustainable Development Goals (SDGs). This includes involvement of multiple stakeholders, such as policymakers, urban planners, service providers, and citizens to ensure comprehensive and integrated approaches to sustainable transport.

The A-S-I framework can also be linked to broader sustainable development goals, addressing not only environmental impacts but also social and economic dimensions. Actions under this framework can contribute to multiple goals.

Synthesis: Consensus.AI + Microsoft Copilot AI, Oct 20, 2024; Revised: Dr. Ernest Hughes, Nov 2, 2024

Video:

Reusable Rockets, Autonomous Autos, Smart Ships: Inventing Increasingly Reshaping the Transportation Industry. (2025) [webpage].

Goals:

The 17 Goals. (n.d.). United Nations [webpage].

See the attachment for the paper template for this assignment.

Attachment

Student Paper Template APA 7th.docx

(23.79 KB)

Submission Instructions:

[Enter the expectations for the students’ submissions. Samples are below]

A title page, 5-7 slides for the body of your presentation, and References Must include a title page, and references. These are not counted in the page count/slide count. Use Student Paper Template 7th edition 002 Resources & Supports

[Enter a list of items or resources that you think would be beneficial to students as they complete this project. If you’re linking to a third-party tool like Canva or Prezi, you should ideally include links to their Privacy and Accessibility statements. Please reach out to your ID if you need assistance. Two starting items are below]

Office 365: You have free access as an APUS student. Sign in with your My Campus Email credentials. Submitting and Confirming a Submission: Watch this 3-minute video if you need guidance on submitting your assignment.

Integrative Case 4.1. Profitability and Risk Analysis of Walmart Stores

The purpose of this assignment is to assess Walmart’s financial performance and risk profile over a three-year period by analyzing key ratios (profitability, liquidity, and solvency). This will develop the ability to interpret financial trends and evaluate operational efficiency and financial stability.

Complete “Integrative Case 4.1. Profitability and Risk Analysis of Walmart Stores” in Financial Reporting, Financial Statement Analysis and Valuation.  See attached document. Use APA format

Read Chapter 4 https://bibliu.com/app/?bibliuMagicToken=lp4A03cXZ1Z00H1k387UBe187muWdY1f#/view/books/B1BJZRCDQBBQM/epub/EPUB/content/bd_ch_04_opener.html#page_167

RUBRIC

 Financial Ratio Analysis

Analysis of the required ratios (ROA, ROCE, liquidity, solvency) and references to the exhibits and financial data are accurate, clear, and thorough

 Explanation of Changes/Drivers

Explanation of the reasons for the changes in ratios, with referencing the applicable data, is accurate, clear, and thorough.

 

Comparative Analysis (Part B)

Comparison between Walmart, Carrefour, and Target across assigned dimensions, including conclusions, using evidence and exhibits is accurate, thorough, and insightful.

 

Application of Theory

Analysis of the case utilizing concepts in the textbook (profitability, risk, financial leverage), including references to the theoretical models as needed, is accurate, thorough, and insightful.

 

Mechanics of Writing

No mechanical errors are present. Skilled control of language choice and sentence structure are used throughout.

DIHTM104 Written Assignment

You are the new MICE manager and tasked to give a briefing on the types of meetings and their unique differences.

You may want to use the following pointers to help you:

A. Explain what is a convention and why it matters to a country economy health?
B. Explain Seminars and how they are different from the others
C. Details the main differences between a Clinic and workshop
D. What is a symposium?

First Draft Submission: 26 May 2026 (Please email your first draft to diploma_sub@springcollege.sg for the school to check the plagiarism rate)

Final Submission Deadline: 31 May 2026 (Please email your final assignment to diploma_sub@springcollege.sg)

For all other instructions and details, please refer to the question paper attached in this email.

Please take note that late submission of the assignment will not be marked and hence, will result in failure of the module. You will be required to pay for the re-exam fees at $327 per module.

Please also note that any assignments sent to this email (diploma_aca@springcollege.sg) will NOT be accepted and hence result in failure of the module.

DIHTM104 Written Assignment Rubric

Principles of Management CW7 Cohort Summative Assessment Brief

Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module. For this assignment, you will produce a 5000-word management report on AstraZeneca plc, including a skills development plan and a reflective statement, in an academic style.

By completing this assessment, you will achieve the following learning outcomes (LOs):

LO1 – Apply knowledge and understanding of the key management theories and concepts/practices to contemporary organisations.

LO2 – Critically analyse and highlight the key principles and functions of management, including planning, organising, leading and controlling.

LO3 – Evaluate the dynamics of the global business environment, and the need for effective management as a value-adding universal activity at global, national and local levels.

LO4 – Critically reflect on their own management competencies to design a skills development plan, which is aimed at their future career aims and objectives.

Assessment Scenario

Acting as a business consultant, you are required to analyse the management functions and practices and write a business report for the senior management team of AstraZeneca plc. You must utilise the techniques and concepts you have covered in the module. You must also provide a skills development plan and a reflective statement.

AstraZeneca plc

Company information

• Date founded: 1999
• Industry: Pharmaceuticals
• Corporate headquarters: Cambridge, United Kingdom
• Type: Public

AstraZeneca Headquarters in Cambridge, UK. D Wells, [CC BY-SA 4.0 
(creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons Oxford–AstraZeneca COVID-19 Vaccine. Gencat, [CC0], via Wikimedia Commons

Overview

AstraZeneca PLC is a publicly traded multinational pharmaceutical company that researches, develops, and manufactures pharmaceuticals. The corporation was formed in 1999 when two large European pharmaceutical companies, Astra AB and Zeneca PLC, merged. AstraZeneca plc is headquartered in Cambridge, United Kingdom, and it has a significant research and development operation in Sweden. The company’s main focuses have been oncology, biopharmaceuticals, cardiovascular, renal, metabolism, respiratory, and immunology treatments. The company has pioneered a number of drugs that treat lung cancer and other types of cancer. The company also helped produce a vaccine for the COVID-19 pandemic that spread around the world in 2020.

History

AstraZeneca was formed in 1999, but its parent companies were formed earlier in the twentieth century. The pharmaceutical company Astra AB was established in Sweden in 1913. The company grew throughout the 1920s, and by the 1950s, it had become one of the most successful Swedish pharmaceutical companies. The company produced mostly antibiotics and anaesthetics, such as Xylocaine. Astra AB used the profits from these drugs to conduct research and develop other types of treatments. For example, the company made the drug Losec, which was later renamed Prilosec, for gastroesophageal health issues. It also made Aptin for cardiovascular problems. The company began developing selective serotonin reuptake inhibitors (SSRIs) in the 1980s, though rival drugmaker Eli Lilly and Company’s release of Prozac in 1987 caused Astra AB to lose out on market share and change its focus to other types of drugs.

Imperial Chemical Industries (ICI) was formed in England in 1926 and spun off ICI Pharmaceuticals in the 1950s. ICI Pharmaceuticals developed a number of important treatments. One of its researchers, Sir James W. Black, received the Nobel Prize for Medicine in 1988 for his discovery of the beta-blocker. In 1993, ICI Pharmaceuticals demerged three of its businesses, including a pharmaceuticals producer called Zeneca. The company developed its name with the help of marketers. The goal was to create a company name that did not have connections to any other businesses and was not offensive in any language. Zeneca grew rapidly after it spun off from ICI. Its major focus was oncology treatments, creating drugs such as Casodex, Nolvadex, and Zoladex. In 1998, Zeneca sold off its Zeneca Specialities division in an effort to become more attractive to other companies and prepare for a possible acquisition or merger.

The European pharmaceutical industry in the late 1990s was very competitive. Many companies were choosing to be acquired or to merge to stay dominant in the field. Astra AB also began looking for merger possibilities. In December 1998, Astra AB and Zeneca PLC announced that they planned to merge to form a new company, AstraZeneca PLC. The merger created a company with a value at the time of roughly $35 billion. It also created a huge multinational corporation out of two mid-tier European pharmaceutical producers. The merger was considered a merger of equals, with both companies and leadership groups playing an important role in the resulting company. Nevertheless, the merging companies estimated that six thousand jobs would be eliminated during the three years after the merger. The newly formed company chose London as its corporate headquarters and kept its research and development headquarters in Sweden.

After its formation, AstraZeneca announced it would focus mainly on cardiovascular, gastrointestinal, respiratory, oncology, and anaesthesia treatments. The company’s focus shifted slightly over time, though most of those areas remained important throughout the company’s history. One of the first major drugs released by the new company was Nexium (Esomeprazole), which was released in 2000 and treats acid reflux problems. The company also produced treatments for various types of cancer.

AstraZeneca began to focus on biotechnology in the mid-2000s. The company acquired various biotechnology companies, including the American company MedImmune, in 2007. When AstraZeneca first acquired these businesses, analysts were unsure whether the company’s investment would pay off. In the early 2010s, a new CEO, Pascal Soriot, began cost-cutting by narrowing the company’s focus and trimming jobs. In 2014, rival Pfizer attempted to acquire AstraZeneca, but the company’s leadership declined the $100 billion offer. That same year, AstraZeneca acquired the respiratory division of the Spanish pharmaceutical company Almirall, and two years later, it acquired the respiratory division of Takeda Pharmaceutical. In 2020, AstraZeneca was one of the numerous pharmaceutical companies that developed a vaccination against the SARS-COV-2 coronavirus, which caused COVID-19.

Impact

AstraZeneca has produced multiple drugs and treatments that have helped prevent and treat various diseases. In 2000, the company produced Nexium to treat gastroesophageal problems by reducing the amount of acid produced in the stomach. Nexium was a popular drug and brought in approximately $14.4 billion between 2001 and 2005. However, other companies produced generic forms of the drug beginning in 2014. The company released another drug Iressa, which was used as a second-line treatment for lung cancer . In 2015, the US Food and Drug Administration (FDA) approved Iressa as a first-line treatment for some types of lung cancer.

In 2020, AstraZeneca was one of several companies that developed a vaccination against COVID-19 in response to the global pandemic that killed millions of people. AstraZeneca’s vaccine was one of the first to be completed and was approved in the United Kingdom in late December 2020. However, questions about the rare but possible side effects of developing blood clots made some countries halt the use of the drug in 2021, and lawsuits were filed. AstraZeneca did not report a profit from the vaccine in the first two quarters of 2021. However, the company’s 2022 report noted a 25 per cent increase in total revenue, and in 2023, the company reported an operating profit of $8.2 billion, its highest profits since 2011.

In 2021, AstraZeneca was among the first companies awarded the Terra Carta Seal for excellence in innovation and leadership in addressing climate change. In 2022, AstraZeneca launched its Cancer Care Africa (CCA) program to support policy changes and improve cancer outcomes across Africa. The following year, the company launched a health-tech business called Evinova, designed to accelerate innovation. In 2024, AstraZeneca invested $300 million in a next-generation cell therapies facility in Rockville, Maryland, and named Shanghai its fifth global research and development centre.

Assessment Tasks

You are to critically analyse and evaluate the current management practices at AstraZeneca plc. You must recommend changes based on your evaluation that AstraZeneca plc must implement to improve its success.

Task 1 – Key Management Theories, Concepts and Practices (LO1)

For AstraZeneca plc, discuss how management theories, concepts and practices are currently adding value. Explain, with evidence, what these management practices have contributed to the success of AstraZeneca plc.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 2 – Management as a value-adding universal activity (LO3)

Evaluate the dynamics of the global business environment. Discuss how the management at AstraZeneca plc has adapted their strategies and methods, at global, national and local levels, adding value to the organisation.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 3 – Key Principles and Functions of Management (LO2)

Critically analyse the management approach taken by the management of AstraZeneca plc to address the key challenges. Highlight the key principles and functions of management (planning, organising, leading and controlling), with supporting evidence.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 4 – Critical Reflection and Skills Development Plan (LO4)

For this task, you are required to produce a Skills Development Plan and a 500-word Reflective Statement. You are required to reflect on your own management skill/competencies, in line with your career goals.

Support your arguments with reference to appropriate academic literature and your independent research.

Assessment Guidelines

Introduction:

• Introduce AstraZeneca plc and explain the context of your management report.
• Briefly discuss the current issues at AstraZeneca plc.

Task 1 – Key Management Theories, Concepts and Practices (LO1)

• Explain how management is contributing to success/adding value.
• Briefly discuss the four philosophies of the Competing Values Framework and apply the most appropriate dimension to AstraZeneca’s management approach, supported by examples. Additionally, apply one other relevant management theory that is influencing the management practices at AstraZeneca plc.
• The relevant management theory must be appropriate to your answer. You may choose to consider the following theories: Scientific Management Theory, Bureaucratic Theory, Administrative Theory, Contingency Theory, TQM Theory, etc. NOTE: Students are not limited to the theories given in this list and are expected to research others and choose the most appropriate theory. DO NOT attempt to apply all theories.

Task 2 – Management as a value-adding universal activity (LO3)

• Consider applying the LoNG-PEST framework, or Porter’s 5 forces, to evaluate what AstraZeneca plc should do differently at global, national and local levels.
• Based on the above analysis, identify and evaluate one global factor that can create opportunities and one that can pose threats to AstraZeneca plc.
• Refer to specific details of where the management of AstraZeneca plc can add value.

Task 3 – The key principles and functions of management (LO2)

• Identify and critically analyse one internal challenge faced by the management of AstraZeneca plc. In your answer, you should justify your choice of one internal challenge with reference to the appropriate application of an academic model (for example: Value Chain analysis or VRIO, Mendelow’s matrix, etc.).
• Highlight the key principles and functions of management, including planning, organising, leading and controlling, which can be applied by management to address this challenge.

Conclusion

• Provide a conclusion that summarises your recommended changes that AstraZeneca plc should implement to improve its success.

Task 4 – Critical Reflection and Skills Development Plan (LO4)

• Complete your Personal SWOT below:

My Strengths	My Weaknesses	Opportunities (what can I improve?)	Risks (what stands in the way of my improvement?)
1.
2.
3.

• Complete the following Skills Development Plan, aimed at addressing your future career aims and objectives:

Skills Development Plan
My career aims/objectives (use your personal SWOT to identify these)	Identification of the required skills/competencies (what skills do I need to develop to achieve this career goal)	What support and resources do I need? (This can include digital resources, mentor support, etc.)	How will this be achieved, and how will I measure success?	When will this be achieved? Target date for review.
1.
2.
3.

Provide a 500-word Reflective Statement on what you have learned about your own management skills/ competencies during this Module.

• This Reflective Statement should be written in the first person.
• Apply an appropriate personal reflection model such as Borton, Kolb’s Cycle, Maslow’s or GROW model.
• Focus your answer on the areas of key professional skills, including self-management, problem-solving and decision-making.
• Your personal reflection should be based on your Personal SWOT and Skills Development Plan.

Report Structure

Your report structure should include the following sections:

• Cover page (BPP University Administration Cover Sheet)
• Table of Contents
• List of Abbreviations (if appropriate)
• Introduction (100)
• Task 1         (1200)
• Task 2         (1200)
• Task 3         (1200)
• Conclusion      (100)
• Task 4         (1200)
• References
• Appendices (if required)

Academic Skills, Structure and References

• Work demonstrates intellectual originality, integrity, coherence, creativity and imagination.
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Tasks 1, 2 and 3 must be written in 3rd person, using an academic style.
• Task 4 must be written in the first person.
• Give a professional appearance with consistent formatting.
• Spellings and grammar are correct.
• Each page has page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)

Task	Module Topic	Word Count	Module LOs
Task 1 – Key Management Theories, Concepts and Practices	Topic 1: Management Theories and Practices Topic 2: Organisational Environment and Stakeholder Management Topic 6: Leading and Motivating the Key Stakeholders Topic 8: Importance of Finance for Managers	1200	LO1: Apply knowledge and understanding of the key management theories and concepts/practices to contemporary organisations.
Task 3 – Key Principles and Functions of Management	Topic 4: Planning and Decision Making Topic 5: Organising and HR Management  Topic 6: Leading and Motivating the key Stakeholders Topic 7: Controlling and Managing Operations	1200	LO2: Critically analyse and highlight the key principles and functions of management, including planning, organising, leading and controlling.
Task 2. Management as a value-adding universal activity at global, national and local levels	Topic 3: Managing Organisations in the Global Context. Topic 7: Controlling and Managing Operations Topic 8: Importance of Finance for Managers	1200	LO3: Evaluate the dynamics of global business environment, and the need for effective management as a value adding universal activity at global, national and local levels.
Task 4: Critical Reflection and Skills Development Plan	Each Topic contains an opportunity for you to reflect on your personal strengths and weaknesses as they relate to the topic material. Personal SWOT (300) Skills development (400) Reflective statement (500)	1200	LO4: Critically reflect on their own management competencies to design a skills development plan, which is aimed at their future career aims and objectives.
Presentation and Structure	See Marking Guide in Section 3
Introduction		100
Conclusion		100
Total		5,000

The above table is an indicative word count for the planning of each section of the report. You must ensure that the final report is not over 5,000 words as indicated in the guidance.

LU3131 Law Of The ECHR Assessment Brief

YOU MUST NOT PUT YOUR NAME OR STUDENT ID ANYWHERE IN THE BODY OF THE FILE OR TITLE OR YOU MAY INVALIDATE THIS ASSESSMENT

Instructions

• Please answer ONE question from the two questions set.
• Submissions MUST NOT exceed the maximum word limit.
• Footnotes and a bibliography are NOT required for this assessment.
• If footnotes are used to cite sources, they ARE included in the word count.
• Answers MUST be submitted on Moodle BEFORE the submission box closes at the time above
  (unless you have special arrangements authorised by the Exams Office).
• Submissions MUST conform to the CLS LLB/GELLB House Style (on Moodle).
• As this is an assessment by online exam, you are NOT expected to cite your sources in footnotes
  in accordance with OSCOLA or any other formal referencing system.
• However you are expected to indicate in the main body of the text to which sources you are referring
  or paraphrasing (e.g. “As argued by [author] in [book or article title]…”,
  “The case of X v Y established that…”), including the core textbook.
• Furthermore, any verbatim quotes from sources should be in quotation marks (‘…’).
• Failure to follow these instructions may amount to poor academic practice and potentially academic misconduct.

Answer One Question Only

Question 1

Ms A is a secondary school teacher employed at a state school. She is a practising Muslim and wears a headscarf (hijab) as part of her religious observance. The school introduced a revised dress code requiring “strict religious neutrality,” which prohibits all visible religious symbols for teaching staff. Ms A refused to remove her headscarf and was dismissed. Her claim of religious discrimination and unfair dismissal was rejected by the domestic courts, which upheld the school’s policy as justified.

Following her dismissal, Ms A posted a series of comments on her personal Facebook account criticising the school’s policy as discriminatory toward religious minorities; these posts were widely shared. The school complained to the local authority, leading to her prosecution under public order legislation prohibiting “grossly offensive or disorderly expression likely to cause public disruption.” She was convicted and fined. Her appeals to the Crown Court and the Court of Appeal were unsuccessful.

Ms A’s child, who attends the same school, was required to participate in a compulsory Personal, Social, Health and Economic (PSHE) education programme, including Relationships and Sex Education (RSE). The curriculum covers topics such as same-sex relationships, gender identity, and sexual autonomy, and is delivered without any possibility of parental withdrawal from certain modules. Ms A objected on religious grounds, but the school refused to grant any exemption.

At the same time, the school shared details of Ms A’s dismissal with the press, including her religious practices, her divorce, her child’s attendance at the school, and her objections to parts of the PSHE curriculum. These details were published without her consent, attracting unwanted attention.

Ms A received hostile messages on social media and was approached by journalists outside her home and her child’s school. Neighbours became aware of her situation, parents publicly questioned her suitability to teach, and her child faced teasing and exclusion. The publicity caused significant distress to Ms A and her family.

Advise Ms A on whether she can bring an application before the European Court of Human Rights in relation to the above facts, and on the prospects of success of such an application.

You can see the related solution of this brief:

 

SPM22104 Sustainable Project Management Project Brief

Project Brief

This project brief applies knowledge acquired from “Sustainable Project Management” to a practical, real-world scenario. This provides an opportunity to demonstrate mastery of project management theories and concepts, apply them to a hypothetical case, and develop essential professional skills in report writing.

Part One: Report for ESF project

You are a project manager planning the delivery of a new environmentally sustainable building/product/service. The building/product/service emphasises Environmental, Social, and Financial (ESF) criteria throughout its delivery, development, and life cycle. You will produce a report showing how your project meets aspects of ESF, including: Stakeholder Analysis, Life Cycle Analysis, Financial Sustainability, Supplier Assessment Matrix and Risk Matrix.

The report must be written using Times New Roman font (size 12) and double-spaced, with incorporation of images/diagrams/tables where appropriate, with a limit of 2,000 words (excluding title page and references). Harvard Referencing citations are required.

The assignment must be submitted in Microsoft Word format. Please conduct a preliminary plagiarism check using Turnitin software before the final submission on Canvas.

Part 2: Process Map Video Presentation

Students should develop a detailed and comprehensive process map using a digital project management tool such as MS Project. The process map should visually represent project workflows, resource selection, waste reduction, community engagement, and sustainability within project management. The process map explains the individual product/service/building and shows how it contributes to sustainability, and efficient project management should be uploaded as a YouTube link at the end of the report. The video presentation should be no longer than 10 minutes.

The following guidelines can be used to develop the presentation:

• Select a digital project management tool that supports process mapping.
• Outline the project’s objectives, deliverables, and sustainability goals.
• Break down the project into its core processes and sub-processes that need to be managed sustainably.
• Use the digital tool to visually represent the sequence and interaction of processes.
• Identify areas within the process where sustainability can be integrated, such as resource allocation, stakeholder engagement, waste management, and others.

Identify where digital tools and technologies can enhance the sustainable management of the project.

Assess the process map for comprehensiveness and consistency, ensuring it captures all aspects of sustainable project management.

Conclusion:

This project enables you to apply appropriate digital tools for project management and for the specific project processes. To assess sustainability (Environmental, Social, Financial) criteria with a focus on the creative businesses. To analyse and assess the project needs, appraise, and apply the appropriate strategies to integrate sustainability into the core functions of a project. Good luck!

Assessment and tutor feedback date

Students will receive feedback and assessment in accordance with deadlines, subject to the registry timetable.

Students who miss the deadline or fail this project may be required to complete a retrieval project, which demonstrates that the learning outcomes have been achieved. Students should be aware that retrieval submissions are capped at a bare pass grade, unless the extenuating circumstances panel uphold an evidenced application. The deadline for retrieval submissions will be determined at an Assessment Board.

Module Learning Outcomes

• LO1: Create and critically analyse the process map of a supply chain for a project and/or the whole project applications in the creative businesses
• LO2: Assess the available digital tools for project management and the available tools for the specific project processes in creative businesses, as well as in other public and private large-scale projects.
• LO3: Understand and critique the sustainability credentials of a project, assessing the required and suitable sustainability initiatives with a focus on the creative businesses
• LO4: Analyse and assess the project needs; appraise, apply, and manage the correct procurement strategies; and supplier relation strategies with special focus on the creative industries

Assessment Methods and Tasks

Assessment Tasks 

Project Report (2000 words)
Reflection Video Presentation (10 minutes)

BMGT8004 Assessment 3

Total Weight : 30%

Group Task: Case Study Report (100 marks)

Word Count: approx. 3000 words (10% +-) Mention total word count on assignment cover page along with your name and ID.

All sources of information must be referenced using APA 7th style formatting.

1. Introduction & Company Overview (20 Marks)

• Provide a concise introduction: purpose, scope, and limitations of the report.
• Provide a clear overview of the company:
  products/services, industry, sales, competitors.

2. Supply Chain Performance Analysis (40 Marks)

• Describe the current supply chain structure and key partners.
• Analyse sourcing decisions (make/buy/outsource) and sourcing strategy.
• Identify ONE major supply chain challenge the company experienced recently.
• Evaluate how the company responded and how effective the response was.

Note: Support your analysis with context-specific and verifiable evidence linked directly to the selected company (e.g., company website, reports, or industry sources) and avoid generic descriptions.

The analysis must demonstrate critical evaluation by assessing:

• How effective the company’s response was.
• How this effectiveness can be determined.
• Why the company may have chosen this response over alternatives.

The discussion should be supported by clear and logical reasoning,
explaining why the recommended or evaluated approach is appropriate or limited, instead of making unsupported claims that a strategy was “good” or “effective”.

3. Inventory Management Analysis (20 Marks)

• Select ONE fast-moving product from a physical retail store
  (e.g., supermarket or large retail outlet) based on a store visit.
• Estimate the annual demand for the selected product using a reasonable method.
• This may include estimating average daily sales from shelf stock levels
  and replenishment frequency, and then calculating annual demand using
  the number of days the store operates
  (assume 362 days, excluding Christmas Day, Good Friday, and Easter Sunday).
• Using the estimated annual demand, calculate EOQ
  (how many units per order and how many orders per year).
• Where exact ordering and holding cost data are unavailable,
  you are expected to use reasonable assumptions based on:
  product context, store operations, and relevant assumptions.
• Interpret operational implications of the calculated result of EOQ.

Note: Select a clearly identified specific product and provide evidence of a physical store visit. Annual demand estimation must be explained transparently and based on observed data rather than hypothetical figures.

AI Declaration (Mandatory)

Note: This section does not carry marks but is mandatory.

Append with the report and submit one declaration per group. For any permitted AI use:

• Include an AI Use Appendix with:

You can see the related solution of this brief:

 

ANS600 Sustainable Food and Fibre Production Info Slides S1

Introduction to ANS600

• What is this unit?
• How is this unit taught?
• How is it assessed?
• How do I maximise my assessment mark?
• How do I book an assessment?
• When are the deadlines?

What is this Unit?

• This unit enables students to increase their knowledge and expertise in various specialisations of their choosing
• Choice of student-centred learning modules (study guides)
• Need 3 modules to complete the unit
• Modules related to sustainable agriculture using an ESG lens

But Not for Everyone

Assessment

What Modules Are Available?

Oral Exams (Viva Voce)

• Online interview (exam) – MS Teams
• Camera on, recorded
• Closed-book exam.
• We need to be able to see your eyes.
• If the examiner is concerned you are reading from a screen, you will be asked to redo the assessment with in-person invigilation
• 5 questions from the study guide – random selection
• Graded on depth of understanding and use of appropriate examples – not just memorising study guide content
• Spoken communication skills (e.g. interview skills)

Each question /10

Example

Sheep welfare – use of pain relief for husbandry procedures

Strategy

• The modules you complete won’t appear on your academic record/transcript
• You cannot retake an oral exam
• You can’t ask for an alternative question.
• Giving excess additional information won’t get you more marks. We will mark the first item of supporting/additional information you give in your answer.
• Don’t try to memorise an answer word for word. We just need the correct content in the answer.
• Don’t worry about the pronunciation of scientific terms
• Don’t leave all your assessments till the final weeks. The final weeks will be busy, so don’t expect the flexibility to change the assessment
• You will not get an extension because of poor time-management (only with reliable medical information or a recommendation from the Equity office)

Booking Oral Exam Assessment

• Online unit booking sheet
• Which 3 weeks you choose is up to you, but the day and time in that week has to be organised with the examiner
• Don’t book until you are ready.
• Select the module you want to be assessed – only one module to be assessed at a time.
• Staff will contact you after bookings close at 4 pm Thursday to organise a date and time for the assessment in the FOLLOWING week.
• Check your email for the calendar invitation
• When you receive a Teams meeting request, “accept” it (or propose a new time) so the timeslot and link are in your calendar

Reflective Report

• The reflective report provides a critical self-reflection based on your overall learning experience.
• Reflective writing involves looking back on your experiences, analysing what happened, evaluating what worked or didn’t, and considering how you will apply your learning in the future.

156.756 Assessment 2 : Digital Marketing Strategy 

Assessment Client: Three Sisters Brewery (https://threesistersbrewery.store)

Due Date: Monday 8 June 2026, 11:55am

Weighting: 50% of course mark

Word count: 4,000 words

Assessment Brief 

This assessment requires you to act as a digital marketing consultant to the marketing team for Three Sisters Brewery.

For this assignment, you can choose the target market of EITHER New Zealand OR China.  The focus is on business to consumer marketing (i.e. the consumer market).

The social media channels for Three Sisters Brewery are:

Three Sisters Brewery https://threesistersbrewery.store/

Facebook https://www.facebook.com/threesistersbrewery/

Instagram https://www.instagram.com/threesistersbrewery/?hl=en

LinkedIn https://www.linkedin.com/company/three-sisters-brewery/

Note: If you choose China, you should look at their Chinese website and social channels.

In Week 2, a representative from Three Sisters Brewery will attend class and brief you on their aims for the marketing strategy, providing detail about their objectives, previous marketing campaigns (if applicable) and the information on Three Sisters Brewery’s target market.

Please note – throughout your assessments on this company, you will also be marked on your adherence to this verbal briefing and the company’s conception of the brand. Knowing the company’s understanding of their segmentation, brand and brief and responding to this is a critical part of working in digital marketing.

You should be actively taking notes during this briefing, and you should repeat the brief in your assessments and how you will respond to it. In a commercial environment, not knowing the brief could mean losing the client.

You will then provide a step-by-step digital marketing strategy that they can implement, with the aim of convincing your client that this is the correct approach. A digital marketing strategy is one that integrates all of your digital activities under a single theme (e.g. to “increase brand awareness and conversions by promoting the lifestyle of Lululemon using User Generated Content of people living the Lululemon life”).

Your assignment should consider the following: 

• How the strategy ties in with and complements the company’s business objectives

(look at the big picture – are you going for the right target market?)

• A strategy that can be summarised in an elevator pitch
• How the tactics (specific marketing actions) feed into this overall marketing strategy
• How the recommended channels complement this strategy
• You may also consider how this complements their offline experience (e.g. in store)
• A review of the existing channels
• A time period for the campaign
• Suggested hashtags
• Suggested posts or themes (it can be good to screenshot examples of other brands using content that would be good)
• KPIs (Key Performance Indicators) for measurement (e.g. conversions, engagement, reach, fans)^[1]
• A buyer persona
• A customer journey
• A solid consideration of how you get people to move from one place to the next (e.g. if you are using Facebook Live, how do you then get those people to move across to your website/ Facebook group? How do you capture their information for remarketing/ contact them again?)
• A marketing calendar
• A budget (note: you are not being marked on how accurate your budget is – you are not allowed to contact suppliers for this assignment. Rather we want you to begin considering a budget and get in this habit). Note: this budget must respond to the amount that you were briefed on.
• An introduction and conclusion that summarises your strategy

Please see the end of this document for the breakdown of the composition of these parts.

Individual / Group: You may complete this assignment as an individual or a group (maximum number of 4). Please note that having more students in your group does not mean that you write less, it actually means that you will be expected to produce a larger and more comprehensive report.

It is expected you will integrate a minimum of two different digital marketing channels into your overall strategy. Three people = three channels, etc. If you are completing the assignment as an individual you should include at least two channels so you have an opportunity to demonstrate strategy and an omnichannel approach.

Please note: 

• Your assessment may be shared: Your assessments may be shared with these companies, so you are to write in a business style that is confident, clear, forthright and direct.
• Write with purpose: You should write as if you are writing for a busy person, and clearly lay out your argument. This assignment is much more about laying out a clear strategy than discussing theory, but you should reference where you have included theory so that the client knows that you understand digital marketing.
• Justify your decisions: You will find when recommending strategies there are often advantages and disadvantages to each recommendation, so you will need to justify

why your recommendation is the correct choice. Quote benefits, reasons why, state statistics, and all ideas must be referenced back to digital marketing “best practice” (a successful website, a peer reviewed article, a case study on the subject, recent statistics, a text book, a quote by the guest speaker etc). You will often find there are multiple ways to achieve a goal – just go with what you think is the best and say why.

• Be specific: When giving ideas to your client, it is important to give specific examples and be detailed in your explanations. Your client’s marketing team would prefer you only provided two or three well thought out detailed specific strategies, rather than an exhaustive list of ideas that just ‘skim the surface’. This means rather than providing large chunks of theory, it is better to detail the specific strategies of how you will achieve the desired result (sample keywords, ideas for content pillars in social media marketing, etc.). Note: this is particularly important if you use Artificial Intelligence to brainstorm your ideas. AI is prone to providing aggregate information, or information that has a bias towards the average. This means that it is likely to throw up a lot of information that is general about Search Engine Marketing, but no specific information that is actionable or that a client would actually pay for. You must check that it is both on-brand and not exactly the same as the marketing for their competitors. You are looking to provide differentiation that would make someone choose your product over competitors.
• Pretend it is real: Pretend you are going to actually implement your strategy(s) and have to justify why and how to implement it. Therefore, include everything necessary for your strategies to be fully implemented, and fully communicate your intention. For example; provide a sample selection of tweets/postings, PPC adverts, landing page, articles, topics or themes to be used, indicate frequency and timing, etc. Use screen shots of similar ideas to evidence how you will do this. This will help you evidence the tone.
• Think ‘mobile first’ and ‘journey driven design’: How do people engage with the company on and offline, and how do these modes intertwine?
• Balance: Provide suggestions your client can practically use, matched to academic and industry researched justifications. You will need to use all your knowledge of digital strategy, business models, website design and relationship marketing to successfully complete this assignment.
• Appendix: All appendix items must be referenced within the assignment.

Please remember to fill out the peer review component too – if this is not submitted, 3% of your grade will be deducted. This can be found on the Assessment 2 page on Stream.

In this assignment, AI planning is allowed. This means that you may use AI for planning, idea development and research.

You must produce the original content. You must review, fact-check, and evaluate the suggestions AI provides.

Please consult the guidelines in your course Stream site. You must submit all prompts and outputs to AI in your appendix and your AI Declaration. You must also keep a OneDrive copy evidencing the development of your assessment. 

Assessment Breakdown

Note. Some of these may be difficult, but focus on the ones that you can do (e.g. doing Customer Lifetime Value might be too hard for this assignment) and rough ballpark estimates. A good list of digital marketing metrics is available here: https://www.klipfolio.com/resources/kpi-examples/digital-marketing

MG5674 Assessment:
Part 1: Report on Strategic Analysis and Evaluation (2200 Words 10%+).
Scenario:
The article published in Financial Times below provides a snapshot of the impact on the Airline industry.

First-class shake-up in the skies: the leisure takeover of premium cabins
Looking to the scenario and context given in the FT article above, as a head of strategy in one of the leading airlines (choose a global airline), the board of directors of your chosen airline has asked you to carry out a strategic review of the airline and provide a report that assesses its recent strategic developments, current strategic position and future strategic options aligned with the UNSDGs. The report must address the following key aspects:

1. RECENT PAST (5-10 years): Strategic developments

Research and critically analyse the strategic developments of the chosen airline within the context of the industry to which it belongs over the past 5 to 10 years. Choose the duration of time for the study most appropriate for understanding the key strategic developments that have influenced the long-term direction of the airline to the present day. Identify any changes in the strategy that the airline has made during the period in question, critically analyse and evaluate how and why these changes were made (600 words 10%+).

2. CURRENT: Strategic situation

Building on your analysis undertaken in section 1, provide a critical analysis and evaluation of the airline’s current strategic situation at the time of writing which relates to the previous section.

3. FUTURE: Strategic choices

Based on your research and analysis undertaken for tasks 1 and 2 above, recommend a limited range of distinctively different strategic choices of your own creation available to the airline for the future. Critically evaluate and assess the choices available leading to recommendations for the airline’s strategic direction forward. Make clear the assumptions you have made as a basis for the strategic choices and ensure that they take account of potential uncertainties and strategic changes (700 words 10%+).

Part 2: Poster/Brochure and Portfolio (300 Words 10%+)
After completing part 1 of MG5674, you need to develop a one-page poster providing succinct analysis and evaluation of the strategic developments (past), strategic situation (current) and strategic choices (future) of the chosen airline. The poster must be included as an appendix in the report.

Reference

Georgiadis, P. (2024). ‘First-class shake-up in the skies: the leisure takeover of premium cabins’, FT, May 27, 2024. Available at: https://www.ft.com/content/fcda8eec-8cf1-4059-a1c7-9c79b519aef3 (Accessed October 23, 2024)