Healthcare Financial Management and Economics

Healthcare Financial Management and Economics

Week 4 Assignment 

Assignment: Supply of Primary Care Workforce

 Scenario: Your hospital has an opportunity to participate with an Accountable Care Organization (ACO) contract with 50,000 ACO patients.  The ACO patient population expects about 5,000 avoidable hospitalizations per year with a potential savings of $50 million, which will be shared 50% revenue to the insurer and 50% revenue to the hospital.  The ACO patient population will require an average of 6 office visits per year, and 300,000 total office visits will need to be supplied by your primary care workforce.

 

To prepare for this Assignment:

Based on the scenario and financial data provided by the course instructor, conduct a financial projection (revenues, expenses, and profit) which analyzes the efficiency in the supply of health services.

The Assignment:

In a 2- to 3-page Word document that includes tables and/or calculations, make recommendations on the following: 1) number of physicians and nurse practitioners; 2) reimbursement method: salary or fee-for-service; 3) recommendations for financial incentives to address challenges of supplier induced demand and ensure efficiency. Interpret the net profit from the ACO contract based on your recommendations. Support your recommendations with rationale, including how the financial calculations impacted your recommendations.

Financial Data

ACO revenue:

 

Number of ACO patients

50,000

 

 

Potential savings:

 

Number of avoidable hospitalizations per patient

0.1

Total avoidable hospitalizations per year

5,000

Cost per avoidable hospitalization

$10,000 

Total cost of avoidable hospitalizations

$50,000,000 

 

 

Demand for healthcare/utilization:

 

Number of office visits per patient

6

Total office visits per year

300,000

 

 

Supply of workforce/expense:

 

Employed providers (salary)

 

Physician salary per year

$200,000 

Nurse practitioner salary per year

$100,000 

Contracted providers (fee-for-service)

 

Physician fee per visit

$100 

Nurse practitioner fee per visit

$50 

 

 

Productivity:

 

Physician visits per year

3,000

Nurse practitioner visits per year

2,000

 

 

Financial incentives:

 

Salary bonus to ensure efficiency

10%

Bonus fee per visit to ensure efficiency

$1 

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You have acquired a vast knowledge about multiple topics relevant to managers and HR professionals. As managers and HR professionals, we must be proactive in addressing possible

inal Research Paper:

Please read instructions carefully.

Overview

You have acquired a vast knowledge about multiple topics relevant to managers and HR professionals. As managers and HR professionals, we must be proactive in addressing possible opportunities and threats in our environments (internal and external), and prepare for possible catalysts of change.

If not prompted to by senior management, we should identify and define the challenges, opportunities, and threats in both our internal and external environments, how will these impact the organization, and provide solutions in which the organization can implement.

For your final paper, you are being asked to weigh in on an issue or trend (some examples below – do not limit yourself to this list).

Consider including the following elements in your paper:  defining and educating management exactly what the challenge or trend is, analyzing and discussing the implications for organizations, and what can be done.

Do not limit yourself in your approach and elements, as you want to make sure that the executive management has the needed information to decide or act.

If you have questions or are unsure of your approach, please let me know so we can work on a solution that will be beneficial and give you the immediate takeaways you can implement if needed.

Examples of Issues and Trends:

  • Addressing the organization’s skill gaps
  • Supporting managers – managers are employees too 😊
  • Balancing remote working and returning to work environment
  • Artificial intelligence in the workplace
  • Work-life balance outweighs wages as a motivator – or does it, is it a generational challenge, all level of employees or ???
  • Employee disengagement – why?
  • Diversity, equity, and inclusion initiatives are negatively impacting the company culture more than helping
  • Performance reviews are outdated and ineffective
  • Inability for employees and departments to work collaborative and effectively
  • Employee retention
  • Skill-based hiring
  • Multiple generations in the Workforce (i.e., life longevity means multiple and long careers)
  • Modernizing employment-based immigration
  • Creating flexible work schedules and environments
  • Investing in mental health and wellbeing of employees
  • Upskilling the workforce to meet advances in technology
  • Preventing employee burnout
  • People Analytics to Analytics for the People
  • Increase States’ Acceptance of Recreational Cannabis Use
  • You can also look to an issue or need within your organization that needs attention
  • Or, simply “Google” the statement, “Workplace issues” or similar verbiage to see if you find a topic that inspires you

·        ·  Your paper should be a minimum of 8 pages in APA format (excluding title page and references) but encouraged use the number of pages needed to complete your assignment and address each of the elements effectively.  NO ABSTRACT IS REQUIRED

·        ·  You need to use a minimum of 8 sources. Remember, for every source, you will have at least one citation. You cite information that is 1) not common knowledge, 2) paraphrased, and 3) directly quoted.

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Essay General Instructions Answer the questions below with a minimum of 2,300 words (total assignment) and five scholarly sources.

ssay

General Instructions

Answer the questions below with a minimum of 2,300 words (total assignment) and five scholarly sources. One source can be the textbook provided in the course.

Case – Page 167

Focus on an Issue The Scandal of Ferguson: Arrests as a Revenue Source

 

1.    What were the key components of this case?

 

2.    After reading the case, search the Internet for updates to the case. See if anything has happened since the case was published.

 

3. Why did this case catch the attention of the country?

 

4.Design a community project that would address this issue.

 

5. Reference List

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You have acquired a vast knowledge about multiple topics relevant to managers and HR professionals. As managers and HR professionals, we must be proactive in addressing possible

Final Research Paper:

Please read instructions carefully.

Overview

You have acquired a vast knowledge about multiple topics relevant to managers and HR professionals. As managers and HR professionals, we must be proactive in addressing possible opportunities and threats in our environments (internal and external), and prepare for possible catalysts of change.

If not prompted to by senior management, we should identify and define the challenges, opportunities, and threats in both our internal and external environments, how will these impact the organization, and provide solutions in which the organization can implement.

For your final paper, you are being asked to weigh in on an issue or trend (some examples below – do not limit yourself to this list).

Consider including the following elements in your paper:  defining and educating management exactly what the challenge or trend is, analyzing and discussing the implications for organizations, and what can be done.

Do not limit yourself in your approach and elements, as you want to make sure that the executive management has the needed information to decide or act.

If you have questions or are unsure of your approach, please let me know so we can work on a solution that will be beneficial and give you the immediate takeaways you can implement if needed.

Examples of Issues and Trends:

  • Addressing the organization’s skill gaps
  • Supporting managers – managers are employees too 😊
  • Balancing remote working and returning to work environment
  • Artificial intelligence in the workplace
  • Work-life balance outweighs wages as a motivator – or does it, is it a generational challenge, all level of employees or ???
  • Employee disengagement – why?
  • Diversity, equity, and inclusion initiatives are negatively impacting the company culture more than helping
  • Performance reviews are outdated and ineffective
  • Inability for employees and departments to work collaborative and effectively
  • Employee retention
  • Skill-based hiring
  • Multiple generations in the Workforce (i.e., life longevity means multiple and long careers)
  • Modernizing employment-based immigration
  • Creating flexible work schedules and environments
  • Investing in mental health and wellbeing of employees
  • Upskilling the workforce to meet advances in technology
  • Preventing employee burnout
  • People Analytics to Analytics for the People
  • Increase States’ Acceptance of Recreational Cannabis Use
  • You can also look to an issue or need within your organization that needs attention
  • Or, simply “Google” the statement, “Workplace issues” or similar verbiage to see if you find a topic that inspires you

·        ·  Your paper should be a minimum of 8 pages in APA format (excluding title page and references) but encouraged use the number of pages needed to complete your assignment and address each of the elements effectively.  NO ABSTRACT IS REQUIRED

·        ·  You need to use a minimum of 8 sources. Remember, for every source, you will have at least one citation. You cite information that is 1) not common knowledge, 2) paraphrased, and 3) directly quoted.

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In your business plan, you choose a healthcare-related business idea, such as a clinic a home care agency an adult day care center a healthcare IT or management consulting firm a medical supply store any other healthcare business approved b

In your business plan, you choose a healthcare-related business idea, such as

a clinic a home care agency an adult day care center a healthcare IT or management consulting firm a medical supply store any other healthcare business approved by your instructor This capstone project will demonstrate your ability to think like a healthcare leader, strategist, or entrepreneur.

In your final presentation,

Describe the mission, vision, services or products, stakeholders, and your target customers.  Analyze the competitive environment of your business. Be sure to address social, legal, regulatory, economic, and technological considerations. Be sure to include major competitors. Identify local, state, and federal regulations or other ethical concerns relevant to your business.  Develop marketing strategies to attract customers and promote your services or products. Create a human resources plan with projected key staff positions for the first year of your business.  Be sure to articulate the number of each position and the employment status, such as part-time or full-time. Propose a 1-year budget plan with an estimate of how much money will be required to establish your new business. Justify how you will finance your venture. Be sure to include the startup costs (one-time expenses) and the first-year expenses in categories. The Capstone Project: Business Plan final presentation

must be 8 to 12 slides in length (not including title and references slides) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s How to Make a PowerPoint PresentationLinks to an external site. resource. must include a script in speaker notes or uploaded as a separate Word document. must include a separate title slide with the following in title case: title of project in bold font Space should appear between the title and the rest of the information on the title slide. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance. must include an introduction and conclusion slide. Your introduction slide needs to list the main points of the presentation and end with a clear thesis statement that indicates the purpose of your presentation. For assistance in writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources. must use at least 5 scholarly or peer-reviewed sources that were published within the last 5 years. The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source. To assist you in completing the research required for this assignment, refer to this Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips. You may also refer to the How to Use Library OneSearchLinks to an external site. tutorial, which explains keyword searching process in the library to find scholarly articles. must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide. must include a separate reference slide that is formatted according to APA Style as outlined in the Writing Center. Refer to the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications. Carefully review the grading rubric below and follow the Assignment Submission InstructionsLinks to an external site..

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Commercial Insurance Reimbursement and Capitation This assignment will help you apply key concepts in revenue cycle management by analyzing how healthcare organizations are reimbursed under both fee-for-service and capitation payment models.

Assignment: Commercial Insurance Reimbursement and Capitation This assignment will help you apply key concepts in revenue cycle  management by analyzing how healthcare organizations are reimbursed  under both fee-for-service and capitation payment models. You will  calculate patient and insurance responsibilities, forecast revenue, and  prepare an executive summary with recommendations for leadership.

Scenario You have recently joined Nash Medical Center and Clinics as the  Billing Manager. One of your first responsibilities is to review how the  organization is reimbursed for patient services. Leadership has asked  you to:

Calculate how much patients and insurance companies owe for different services.   Forecast monthly and annual revenue under a capitation agreement.   Prepare an executive summary highlighting your findings, key trends, and any recommendations for improvement.   Your work will help senior leadership evaluate the organization’s  financial performance and make informed decisions about future payer  contracts.

You were provided with the following report.

 

Service

Charge

UCR

Patient’s Copay

Patient’s Coinsurance

Insurance Pays

Patient Owe

 

Internal medicine

$120.00

$120.00

 

Physical therapy

$150.00

$97.00

 

X-ray

$115.00

$73.00

 

MRI

$1,845.00

$147.00

 

Specialty visit

$165.00

$90.00

 

Specialty visit

$75.00

$70.00

 

Lab test

$32.00

$19.00

 

Lab test

$45.00

$29.00

 

Mammogram

$151.00

$95.00

Instructions for this assignment: Assignment Instructions Part I: Fee-for-Service Reimbursement Calculations You have been provided a table listing charges and usual, customary, and reasonable (UCR) amounts for multiple services.

Assume deductibles have been met for all patients.   Apply 80/20 coinsurance: insurance pays 80%, patients pay 20%.   Include copays:   $20 for primary care visits   $40 for specialty visits   $0 for all other services   Your tasks:

Calculate the patient’s copay (if applicable).   Determine the patient’s coinsurance (20%).   Calculate the insurance payment (80%).   Find the total patient responsibility (copay + coinsurance).   Part II: Capitation Revenue Forecast The medical center has negotiated a $750 per member per month (PMPM) capitation rate for 6,525 members. The expected cost is $610 PMPM.

You will calculate:

Monthly revenue and monthly profit   Annual revenue and annual profit   Variance between annual revenue and the budgeted amount of $1,575,000   Possible reasons for any differences, such as membership changes or cost fluctuations   Part III: Executive Summary After completing your calculations, prepare a 3–5 page executive summary (excluding title page, abstract, and references) that includes:

Introduction: Purpose and scope of your report   Reimbursement Findings: Key results from Part I, including patterns or trends   Capitation Forecast Findings: Key results from Part II, including any budget variances   Recommendations: At least two actionable strategies to improve revenue cycle efficiency or forecasting accuracy   Conclusion: Summary of financial insights for leadership

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Write a short paper discussing your reaction to the projections and recommendations for staffing shortages. How will they impact the triangle of healthcare? How might the immigration of healthcare workers have an impact on the staffing shortage?

Write a short paper discussing your reaction to the projections and recommendations for staffing shortages. How will they impact the triangle of healthcare? How might the immigration of healthcare workers have an impact on the staffing shortage?

Submit the assignment as a 2 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. As you write the short papers, consider how diversity, equity, and inclusion can be included. Sources should be cited according to APA style.

RUBRIC

Includes all of the main elements and requirements and cites multiple examples to illustrate each element

Provides in-depth analysis that demonstrates complete understanding of multiple concepts

All of the course concepts are correctly applied

Draws insightful conclusions that are thoroughly defended with evidence and examples

Incorporates many scholarly resources effectively that reflect depth and breadth of research

Exceeds expectations with an intentional use of language that promotes a thorough understanding

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To prepare: Review the Learning Resources for this week and reflect on tools for measuring quality in nursing practice. Executive summary templates and checklists are found in the Week 1 Learning Resources. The Assignment (3–4 page)

o prepare:

  • Review the Learning Resources for this week and reflect on tools for measuring quality in nursing practice.
  • Executive summary templates and checklists are found in the Week 1 Learning Resources.

The Assignment (3–4 pages)Review elements of the course materials and your practicum activities thus far in your project, synthesize the information, and develop the 1st Installment of your Executive summary. You will continue to add to this document in this course and the subsequent 2 practicum project course.Utilizing the appropriate template for your project, complete the following information in the background section of the Executive Summary  for Installment 1 as directed by the DNP Executive Summary Checklist:

  • Describe elements in the background that connect to the reason for the practice change or gap in practice.
  • Describe the type of quality indicator and its relevance to nursing practice.
  • Identify the type of indicator (structural, process or outcome).
  • How is the metric measured/national standard?
  • What is the organizational goal?
  • How does it relate to Evidence based practice
  • How does it relate to health equity?
  • Discuss the project question and project purpose.
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Professional Context The role of a nurse leader is multidimensional. Training and investing in your staff and in their education will improve their skill sets and further enhance their value to your organization. Healthcare

Develop a 12 to 15 slide PowerPoint presentation in which you will communicate the implementation and training plans for the technology you identified to relevant staff members. Make sure you are creating APA-style detailed speaker notes for each slide of your presentation. You will also record yourself giving this presentation. Your presentation should be 10 to 15 minutes in length.

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Introduction

For most health care workers, the move to electronic health information technologies is a welcome and long-anticipated event. However, this transition can be a stressful and anxiety-filled time for both nurse leaders leading the change process and for the nurses who are being transitioned to a completely new, and often unfamiliar way of gathering, storing, and retrieving data—not to mention utilizing this data to care for their patients.

Organizations and nurse leaders can minimize much of the trepidation and anxiety associated with the implementation and upgrading of these systems by providing the needed time, offering well-planned education, and making available the resources needed to transition from paper and pen charting to electronic health information systems. While implementation of these systems can be costly in time and personnel, it is clear that an educated and knowledgeable workforce will be able to help the organization to meet its stated goals of being more effective and more efficient, while providing better patient outcomes.

This assessment provides an opportunity for you to develop an implementation and training plan that addresses the various factors critical to the successful deployment of the new or upgraded health information technology that was the focus of your previous assessments.

Professional Context

The role of a nurse leader is multidimensional. Training and investing in your staff and in their education will improve their skill sets and further enhance their value to your organization.

Healthcare settings are a fast-paced environment. As a nurse leader you will encounter unique challenges daily. There is no room for miscommunication in healthcare, whether among staff or when relaying instructions to patients. After identifying areas of need it is critical to communicate clearly, concisely, and with intent. Proper implementation and training will have a positive impact on your staff and organization.

Instructions

For this assessment, continue to use your site as a basis for your research and context. Build on the work that you have done for the previous assessments when creating your submission for this assessment.

In this assessment, you will showcase your planning and presentation skills. Develop a 12–15 slide PowerPoint presentation in which you will communicate the implementation and training plans for the technology you identified to relevant staff members. Make sure you are creating APA-style detailed speaker notes for each slide of your presentation. You will also record yourself giving this presentation Using Kaltura, your presentation should be 10–15 minutes in length.

You will be assessed on the following criteria:

·        Summarize the purpose, benefits, and risks associated with implementing the chosen technology.

o   What is the rationale for implementing the improved or new technology?

o   How will the chosen technology benefit the health organization or department, as well as patients and practitioners?

o   What are the potential risks associated with implementing the chosen technology?

o   How do you plan on mitigating these risks?

·        Develop a plan for implementing the chosen technology in a healthcare organization or department that includes deployment tasks and responsibilities, an implementation schedule, and training activities and schedule.

o   What are the relevant deployment tasks for implementing the chosen technology, and which roles will be responsible for which deployment tasks?

o   What are the implementation milestones that need to be included on an implementation schedule?

§  Does the plan provide an appropriate level of detail?

§  Is the timeline realistic?

o   What training activities will staff and stakeholders need to be prepared to use the implemented technology?

§  Which staff or stakeholders need to be involved in training?

§  What is a realistic schedule for these training activities?

·        Explain how the healthcare organization or department will assess the effectiveness of an improved or new healthcare technology.

o   What improved outcomes do you expect to see?

o   How will you measure these outcomes?

§  At what intervals should measurements be taken and reviewed?

o   How will you remediate if outcome measurement shows that the new technology is not effective?

·        Explain the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training.

o   Types of communication.

o   Considerations for shared decision-making.

o   Communication and collaboration strategies for each group.

·        Propose strategies and monitoring activities to ensure that the continued use and upkeep of the technology is sustainable for the organization or department.

o   Are there any evidence-based considerations?

o   Who will be responsible for implementing and maintaining these strategies?

·        Deliver a persuasive, coherent, and effective audiovisual presentation, well-suited to the information needs and concerns of the target audience. Speaker notes are detailed and support the presentation. Recording is professional and within the 10–15 minute time.

·        Support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence using current APA style and formatting.

Submissions Requirements

·        Format and length of submission:

o   A PowerPoint presentation containing 12–15 slides.

§  Include a title slide and a reference slide (these do not count towards the 12–15 slides).

o   Recorded audio of you presenting your PowerPoint that is 10–15 recorded minutes. The presentation should be clear, succinct, and address the required content you need to cover.

o   Written speaker notes. Each slide should contain detailed speaker notes that lay out the content of your presentation in APA style. Use Academic Writer for guidance in citing sources and formatting your paper in proper APA style. See the Writing Center for more APA resources specific to your degree level.

§  The speaker notes must match the audio recording.

·        What to submit: Along with your recording, submit your slides with speaker notes as a PDF.

o   Save your PowerPoint files as a PDF with notes.

o   The speaker notes will be processed through Turnitin.

o   Refer to the Assessment 4: Presentation Assignment Resources for help.

·        Number of references: Cite a minimum of 3–5 sources of scholarly or professional evidence that supports the content of your presentation. Current source materials are defined as no older than five years unless it is a seminal work. Be sure cite evidence to support that your information is evidence-based. Make sure these references are included at the end of your speaker notes. Visit Nursing Master’s Program (MSN) Library Guide for help with research.

·        APA formatting: Resources and citations are formatted according to APA style.

Scoring Guide

Use the scoring guide to understand how your assessment will be evaluated.

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Criterion 1

Summarize the purpose, benefits, and risks associated with implementing the chosen technology.

Distinguished

Summarizes the purpose, benefits, and risks associated with implementing the chosen technology. Notes mitigation strategies for the risks presented.

Proficient

Summarizes the purpose, benefits, and risks associated with implementing the chosen technology.

Basic

Provides a partial or unclear summary related to the purpose, benefits, and risks associated with implementing the chosen technology.

Non Performance

Does not provide any summary or the purpose, benefits, and risks associated with implementing the chosen technology.

Criterion 2

Develop a plan for implementing the chosen technology in a healthcare organization or department that includes deployment tasks and responsibilities, an implementation schedule, and training activities and schedule.

Distinguished

Develops a plan for implementing the chosen technology in a healthcare organization or department that includes deployment tasks and responsibilities, implementation schedule, and training activities and schedule. Notes how the plan is realistic and what resources are needed to accomplish the plan.

Proficient

Develops a plan for implementing the chosen technology in a healthcare organization or department that includes deployment tasks and responsibilities, implementation schedule, and training activities and schedule.

Basic

Presents a plan for implementing the chosen technology. However, the plan is either incomplete, unclear, or is not clearly situated in a relevant healthcare organization.

Non Performance

Does not present a plan for implementing the chosen technology.

Criterion 3

Explain how the healthcare organization or department will assess the effectiveness of an improved or new healthcare technology.

Distinguished

Explains how the healthcare organization or department will assess the effectiveness of an improved or new healthcare technology. Notes potential remediation strategies if outcome measurement shows that the new technology is not effective.

Proficient

Explains how the healthcare organization or department will assess the effectiveness of an improved or new healthcare technology.

Basic

Describes strategies to assess the effectiveness of healthcare technology, but does not relate it to the organization, department, or the specific technology to be implemented.

Non Performance

Does not identify the requirements for successful deployment of a new or upgraded telehealth technology.

Criterion 4

Explain the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training.

Distinguished

Explains the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training. Notes specifically how different groups may require different strategies.

Proficient

Explains the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training.

Basic

Provides an incomplete or unclear explanation of the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training.

Non Performance

Does not explain the nurse leader’s role in ensuring effective communication and collaboration amongst stakeholders during implementation and training.

Criterion 5

Propose strategies and monitoring activities to ensure that the continued use and upkeep of the technology is sustainable for the organization or department.

Distinguished

Proposes strategies and monitoring activities to ensure that the continued use and upkeep of the technology is sustainable for the organization or department. Notes specific evidence-based considerations relevant to the proposal.

Proficient

Proposes strategies and monitoring activities to ensure that the continued use and upkeep of the technology is sustainable for the organization or department.

Basic

Identifies strategies and monitoring activities for the continued use and upkeep of healthcare technology.

Non Performance

Does not identify strategies and monitoring activities for the continued use and upkeep of healthcare technology.

Criterion 6

Deliver a persuasive, coherent, and effective audiovisual presentation, well-suited to the information needs and concerns of the target audience. Speaker notes are detailed and support the presentation. Recording is professional and within the 10–15 minute time.

Distinguished

Delivers a persuasive, coherent, and effective audiovisual presentation, well-suited to the information needs and concerns of the target audience. Presentation is clear, polished, and error-free with appealing visuals and relevant graphics. Speaker notes are detailed and professional. Recording is well-rehearsed, professional in tone, and within the 10–15 minute time.

Proficient

Delivers a persuasive, coherent, and effective audiovisual presentation, well-suited to the information needs and concerns of the target audience. Speaker notes are detailed and support the presentation. Recording is professional and within the 10–15 minute time.

Basic

Delivers an audiovisual presentation that lacks clear purpose, coherence, or focus, or is supported by slides that add minimal value to the presentation, or is not well-suited to the audience. Speaker notes lack detail. Recording is either unprofessional or outside time limits.

Non Performance

Does not deliver a persuasive, coherent, and effective audiovisual presentation, well-suited to the information needs and concerns of the target audience. Speaker notes are missing or minimal. No recording is provided.

Criterion 7

Support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence using current APA style and formatting.

Distinguished

Supports main points, assertions, arguments, conclusions, or recommendations with relevant, credible, and convincing evidence. Skillfully combines virtually error-free source citations with a perceptive and coherent synthesis of the evidence.

Proficient

Supports main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence using current APA style and formatting.

Basic

Sources lack relevance or credibility, or the evidence is not persuasive or explicitly supportive of main points, assertions, arguments, conclusions, or recommendations. Or numerous errors in APA formatting.

Non Performance

Does not support main points, assertions, arguments, conclusions, or recommendations with relevant and credible evidence.

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MARKETING PLAN Term Project Paper: Marketing Plan Guidelines Your project requires a 10-page marketing plan for the brand you selected and had approved in your Week 1 proposal. The plan should be written

MTKGT 600 W8: Discussion (NO MORE THAN 150 WORDS)

Throughout this class, you have worked on a complete marketing plan from start to finish tackling each step of the process. This week we will reflect on the process.

Timelines & Requirements: Post your initial thread substantially addressing the topic by Thursday at 11:59 pm ET.

Research 

Research marketing plans and controls for success. Review information on your final paper topic and the industry it is in.

Discuss

  • What were the challenges and triumphs you encountered while writing your marketing plan?
  • What would the most significant challenges be to put this plan in place?
  • What controls did you put into place to ensure the success of your marketing plan?

MKTG600 FINAL MARKETING PLAN

Term Project Paper: Marketing Plan Guidelines

Your project requires a 10-page marketing plan for the brand you selected and had approved in your Week 1 proposal. The plan should be written as an essay (not bulleted), adhering to APA format, and reflecting a graduate-level quality of work. Be sure to include an appropriate number of references to support your analysis and recommendations.

Required Marketing Plan Headings
Please use the following numbered and bulleted bold labels as your headings and subheadings in your paper. Your headings and subheadings should be in bold text.

1. Executive Summary
Provide a concise marketing plan overview, summarizing the key points, objectives, and recommendations. This section should briefly capture the essence of your marketing strategy.

2. Situation Analysis

  • Market Overview: Provide an overview of the current market environment for your brand, including market size, scope, and key trends influencing the industry.
  • Target Market Segmentation: Identify and describe the primary target markets for your brand. Break this down into the following sub-sections:
    • Demographic Profile: Describe the characteristics of your target consumers, such as age, gender, income, education, and occupation.
    • Geographic Focus: Identify the geographic areas (e.g., regions, countries, urban vs. rural) where your brand will focus its marketing efforts.
    • Behavioral Insights: Discuss purchasing behaviors, brand loyalty, product usage patterns, and other behavioral factors that influence your target audience’s decisions.
    • Psychographics: Explore the lifestyle, values, interests, and attitudes of your target audience, including factors that shape their purchasing decisions and their connection to the brand.

3. Market Needs
Discuss the specific needs or pain points in the market that your product or service addresses.

4. Market Trends
Identify and describe current trends in the market, such as technological advancements, consumer preferences, or regulatory changes that could impact your marketing strategy.

5. Market Growth
Provide data or forecasts on the market’s growth potential and explain how your brand plans to capitalize on this growth.

6. SWOT Analysis
Conduct a SWOT analysis to evaluate the brand’s Strengths, Weaknesses, Opportunities, and Threats in the market context. Please include at least 3 Strengths of the brand, 3 Weaknesses of the brand, 3 Opportunities for the brand to grow/expand and 3 Threats to the brand.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

7. Competitor Analysis
Identify and analyze key competitors in your market. Evaluate their strengths, weaknesses, and positioning to identify opportunities for differentiation.

8. Market Strategy

  • Marketing Objectives: Outline the measurable goals your marketing plan aims to achieve (e.g., increase market share, drive sales, enhance brand awareness).
  • Financial Objectives: Describe financial goals such as revenue targets, profitability, and cost-effectiveness. (Ensure these are SMART objectives)
  • Positioning Strategy: Define how your brand will differentiate itself in the market and the key messages communicating this differentiation.

9. Marketing Tactics

  • Product: Describe the product(s) or service(s) your brand offers, including key features, benefits, and value proposition.
  • Price: Outline your pricing strategy, including pricing models, pricing tactics, and any discount or promotion strategies.
  • Distribution: Explain how your product or service will be delivered to customers, including distribution channels (e.g., retail, online, direct sales).
  • Communication: Describe the communication strategies you will use to reach your target audience (e.g., advertising, social media, public relations).
  • Research: Discuss any ongoing or planned research to support marketing efforts, such as consumer surveys, focus groups, or market studies.

10. Financials

  • Marketing Budget: Present a graphical representation (e.g., pie chart or bar graph) that shows the breakdown of your marketing budget, including allocations for different activities from the communications strategy. In addition, provide a paragraph with supporting information that explains the rationale behind the budget allocation. This should include reasoning for prioritizing certain activities or strategies, and how the allocated budget aligns with the overall marketing objectives.

This structure will help you create a comprehensive marketing plan with strategic and financial components. Use credible sources to support your plan and align your objectives with data-driven insights.

Submit as a Word attachment.


Course Objectives:

1.    Develop a Marketing Plan.

2.    Define the types of marketing research.

3.    Analyze potential pricing alternatives.

4.    Define channel strategy.

5.    Design a sales management plan.

6.    Define the process for bringing a new product or service to market.

 

References

Watson, A. (2012). The world according to iTunes: mapping urban networks of music production. Global Networks12(4), 446–466. https://doi-org.ezproxy1.apus.edu/10.1111/j.1471-0374.2011.00357.x

 

References

Power And, D., & Hallencreutz, D. (2007). Competitiveness, Local Production Systems and Global Commodity Chains in the Music Industry: Entering the US Market. Regional Studies41(3), 377–389. https://doi-org.ezproxy2.apus.edu/10.1080/00343400701282095

 

Agrawal, B., & Mandhanya, Y. (2021). PROMOTIONAL STRATEGIES FOR INDIAN PHARMACEUTICAL COMPANIES IN THE ERA OF DIGITAL MARKETING. Global Management Review, 15(2), 69-76. http://ezproxy.apus.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fscholarly-journals%2Fpromotional-strategies-indian-pharmaceutical%2Fdocview%2F2758969308%2Fse-2%3Faccountid%3D8289

 

Rodríguez-García, M., Orero-Blat, M., & Palacios-Marqués, D. (2020). Challenges in the Business Model of Low-Cost Airlines: Ryanair Case Study. International Journal of Enterprise Information Systems, 16(3), 64-77. https://doi.org/10.4018/IJEIS.2020070105

 

ECONO600 Research Project 2

Assignment 2: Application of Porter’s Five Force Strategy to the U.S. Auto Industry

 

Porter’s five-force strategy is a framework for qualitatively evaluating a firm’s strategic position at the industry level, a marketplace in which closely related substitutable products or services are sold.  Porter’s analytical framework consists of those forces that affect a producer’s ability to serve its customers and profitability. A change in any of these five forces requires a re-assessment of the firm position in the industry.

According to this model, business success is primarily based on managers’ knowledge of the power of customers, the power of suppliers, competition in the industry, potential entrants, and substitute products. The extended rivalry from all five forces defines an industry’s structure and shapes the nature of competitive interaction within an industry.

This research paper must be documented in Microsoft Word, APA formatted, 10 double-spaced pages long, and includes three scholarly peer-reviewed articles. I strongly recommend using the APUS library since the most acceptable resources can only be found in a protected database.

Submit your paper in the Assignment section of the classroom by midnight, EST, Day 7.  Your paper will automatically be forwarded to “Turnitin.com” for plagiarism review upon submission.

Assignment Structure

1. Cover page

2. Abstract
3. The U.S. Auto Industry

3.1. U.S. Auto Industry Definition

3.2. U.S. Auto Industry Profile
3.3. U.S. Auto Industry Market Structure
3.4. U.S. Industry Future Outlook

4. Application and Analysis of Porter’s Five Forces Strategy to the U.S. auto industry
4.1. Bargaining Power of Buyers in the U.S. auto industry.
4.2. Bargaining Power of Suppliers in the U.S. auto industry.
4.3. Competitive Rivalry in the Industry in the U.S. auto industry.
4.4. Threat of New Entrants to the U.S. auto industry.
4.5. Threat of Substitutes in the U.S. auto industry.

5. Conclusion
6. References

  • Burke, A., van Stel, A., & Thurik, R. (2010). Blue ocean vs. five forces. Harvard Business Review88(5), 28-29.
  • Dobbs, M. (2014). Guidelines for applying Porter’s five forces framework: a set of industry analysis templates. Competitiveness Review24(1), 32-45.
  • Cole, Fulton, and Akridge.  Industry Analysis: The Five Forces

https://www.extension.purdue.edu/extmedia/ec/ec-722.pdf

 

 

References

Pangarkar, N., & Prabhudesai, R. (2024). Using Porter’s Five Forces analysis to drive strategy. Global Business & Organizational Excellence43(5), 24–34. https://doi-org.ezproxy2.apus.edu/10.1002/joe.22250

Dobbs, M. E. (2014). Guidelines for applying Porter’s five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), 32-45. https://doi.org/10.1108/CR-06-2013-0059

 

Butt, M. A., & Katuse, P. (2023). Role of government as moderator: Porter’s diamond firm strategy, structure, and rivalry attribute and industry’s performance. International Journal of Research in Business and Social Science, 12(7), 85-93. https://doi.org/10.20525/ijrbs.vl2i7.2925

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