Lenovo: Building a Global Brand (Team 2 leads)
1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo?
2. What explains Lenovo’s success prior to the acquisition?
3. What challenges did Lenovo face after the acquisition?
4. How should Lenovo handle the brand management challenges associated with the acquisition?
5. In trying to become a global brand, does Lenovo have a problem coming from China?
6. Any additional question you think is important for the class to discuss (This is optional. Limit it to one question).
Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount