Lenovo: Building a Global  Brand (Team 2 leads) 1.  Why did IBM want to sell its

Lenovo: Building a Global  Brand (Team 2 leads)
1.  Why did IBM want to sell its PC  business?  Why did IBM sell to Lenovo?
2.  What explains Lenovo’s success prior to the  acquisition?
3.  What challenges did Lenovo face after  the acquisition?
4.  How should Lenovo handle the brand  management challenges associated with the acquisition?
5.  In trying to become  a global  brand, does Lenovo have a problem  coming from  China?
6.  Any additional question  you think is  important for the class  to  discuss (This is optional. Limit it to  one  question).