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QUESTION

MT450-6 Unit 10 Company Growth in Competitive Environments
Introduction: Most companies have many opportunities to grow their organization. Interestingly, there are many techniques companies can utilize to grow their business. Some examples include new product development, acquisitions, and diversification strategies.
Read the scenario and then address the checklist in Parts 1 and 2.
Scenario: You recently applied for a marketing management position at a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. Your job is to create a PowerPoint presentation with audio and notes with your recommendations.
In this assignment, you will complete a 7- to 9-slide PowerPoint narrated presentation describing the following items in Part 1.
Checklists:
Part 1: Growing the Business
• Decide on a company you would like to work for in the future. Provide a brief background on this organization.
• Recommend four new growth strategies using the product market growth framework for the desired company.
• Propose a possible merger or acquisition strategy for the desired company.
• Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
• Propose a new global market strategy via the five modes of entry into a foreign market for the desired company.
Part 2: The Negotiation
• Apart from your longer version of this presentation with audio, create a synopsis of this presentation in two separate slides with audio narration and notes for each slide. Then upload it to the Unit 10 Discussion Board to share it with your classmates. It should sound and look professional.
• You will be graded on your professional manner and appropriate communication skills. You will also be assessed on your ability to make a decision and to negotiate in the discussion area regarding the best presentation (see Unit 10 Reading area for negotiation steps).
Your presentation must include the following:
• Narration that is loud enough to be heard; use of varying voice pitch and volume to ensure audience interest and attention.
• Words pronounced correctly and enunciated clearly.
• Each slide has 5–6 bullet points per slide, with the notes explaining each bullet point.
• Each slide has professionally written notes substantiated with research.
• Additional title and reference slides.
• Application of the current APA format and citation style to in-text citations and references with no errors.
• Resources from reliable and/or scholarly sources.
• The submission is written in Standard English with correct spelling, grammar, style, and mechanics.
• Has a purpose clearly stated in the introduction statement.
• Demonstrates logical and appropriate transitions from one idea to another.
• Is highly organized, logical, and focused.

 

SOLUTION

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

✅ Step-by-Step Guide for MT450-6: Company Growth in Competitive Environments

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🎯 Purpose of the Assignment

Create a professional, research-backed PowerPoint presentation with audio and notes, in which you present product market growth strategies, customer loyalty ideas, and a global expansion plan for a real company you’d like to work for.

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🔹 Choose Your Company (For Example Purposes, We’ll Use “Nike, Inc.”)

You may choose any company you’d want to work for in the future. Example options:

• Nike (Retail / Athletic Apparel)

• Tesla (Automotive / Energy)

• Amazon (E-Commerce / Cloud Services)

• Starbucks (Hospitality / Retail)

• Spotify (Tech / Media)

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🧩 PowerPoint Slide Layout (Total: 9–11 Slides)

✅ Slide 1: Title Slide

• Title: Product-Market Growth Strategy for [Company Name]

• Subtitle: Final Interview Presentation

• Your name and date

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✅ Slide 2: Company Background

• Brief company overview (industry, products, mission)

• Founded year and headquarters

• Key competitors

• Company’s current global footprint

Notes Section:
Provide a short paragraph on company history, financial size, and market position. Use sources like the company’s website, Yahoo Finance, or Forbes.

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✅ Slide 3: Product-Market Growth Framework (Overview)

• Explain Ansoff’s Matrix: 4 Strategies

  • Market Penetration

  • Market Development

  • Product Development

  • Diversification

• State that the next 4 slides will cover these.

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✅ Slide 4: Market Penetration Strategy

Example for Nike:

• Increase market share in North America via personalized marketing

• Boost Nike app and membership program engagement

• Expand athlete and influencer partnerships

Notes Section:
Explain how this leverages existing markets/products. Cite sources or company strategies if available.

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✅ Slide 5: Market Development Strategy

Example for Nike:

• Expand into untapped African or Middle Eastern markets

• Partner with local distributors

• Use localized marketing campaigns

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✅ Slide 6: Product Development Strategy

Example:

• Introduce smart wearables with Nike Training Club integration

• Develop eco-friendly shoe line with recyclable materials

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✅ Slide 7: Diversification Strategy

Example:

• Enter virtual fitness training or the metaverse space (Nike already acquired RTFKT)

• Launch Nike-branded wellness supplements

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✅ Slide 8: Merger or Acquisition Proposal

Example:

• Propose Nike’s acquisition of a sustainable materials startup

• Reasons: reduce carbon footprint, build brand loyalty, lead ESG

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✅ Slide 9: Managing Customer Satisfaction & Loyalty

• Collect real-time feedback via mobile app

• Personalize offers through AI

• Enhance loyalty with exclusive drops, points, and rewards

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✅ Slide 10: Global Market Strategy: 5 Modes of Entry

Explain which entry mode fits your company best:

1. Exporting

2. Licensing

3. Franchising

4. Joint Venture

5. Direct Investment

Example for Nike:

• Use Joint Ventures in Africa to enter through partnerships with trusted local brands

• Consider Direct Investment in countries with high demand for athletic wear

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✅ Slide 11: References

Include all cited sources in current APA 7th Edition format.
Examples:

• Kotler, P., & Keller, K. L. (2020). Marketing management (15th ed.). Pearson.

• Nike, Inc. (2023). Investor Relations. https://investors.nike.com

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🎙️ Audio & Speaker Notes Tips

• Use calm, enthusiastic, and clear delivery.

• Pronounce all terms correctly.

• Avoid reading directly from the slide—expand on the ideas in your notes.

Notes Section Sample (for Slide 4):

“In this strategy, Nike can maximize share in existing markets by focusing on digital channels. For instance, Nike’s membership programs already offer early access to products. Expanding that to include personalized training videos could drive repeat usage and app engagement…”

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🎬 Part 2: Two-Slide Synopsis for Discussion Board

✅ Slide 1: Summary of Strategies

• Bullet point version of your 4 growth strategies + merger/acquisition

• 1–2 sentences for each

• Include brief visuals/icons

✅ Slide 2: Global Market + Loyalty Strategy

• 1–2 sentences summarizing your foreign market strategy and customer loyalty plan

• Add simple visuals (map, loyalty card, globe)

Include speaker notes and record narration for both slides.

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📌 Additional Guidelines:

• Use a clean, modern theme for your PowerPoint (dark text on light background is ideal).

• Bullet points: 5–6 per slide max.

• Each slide must have speaker notes that explain the bullets in detail.

• Submit the full version in the Assignment area.

• Upload the 2-slide version to the Unit 10 Discussion Board.

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✅ Checklist Before Submission:

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