QUESTION

Objective: Take what you’ve learned in the class, make up a business, and sell me a product/the value proposition of the product/service/etc. your business is selling!
Make a new business from scratch! Pitch the business via PowerPoint as if we were on an episode of Shark Tank. Draw from the multiple lessons we’ve learned over the course of the class to help guide what you must include in your pitch (Shark Tank usually focuses on the financials, but since it is a made up business, you must include the other facets of the company as well). Basically, make a new business and tell me why I should invest.
Use what you’ve learned over the course and I will be utilizing that as a benchmark for grading – example of saying how you will market, identifying your target market/audience, and so forth.
Grades will be based on thoroughness of answers, clarity, and conciseness, since it is a business pitch. In addition to the basics (i.e. citing your sources, punctuation, grammar, aesthetics of the PowerPoint), below is the scale for consideration when making your presentation:
A: I am left with 0-1 questions after reading the slide deck. As a potential investor, all of my concerns have been ameliorated as a result of your excellent presentation.
B: I am left with 2-4 questions after reading the slide deck.
C: I am left with 5-6 questions after reading your slide deck.
D: I am left with 7-10 questions after reading your slide deck.
F: I am left with 11+ questions after reading your slide decK

SOLUTION

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step 1: Develop Your Business Idea

Brainstorm an original product or service that solves a real problem or meets a unique need.
Make sure it ties back to key concepts learned in class (e.g., marketing, business strategy, consumer behavior).

Step 2: Define Your Value Proposition

Clearly state what makes your product or service valuable and different from competitors.
Explain the benefits to customers in simple, compelling terms.

Step 3: Identify Your Target Market

Who are your ideal customers?
Consider demographics, psychographics, and buying behaviors.
Show understanding of your audience’s needs and how your product fits.

Step 4: Outline Your Marketing Strategy

Detail how you will reach and attract your target market.
Include specific marketing channels (social media, events, advertising) and promotional tactics.
Discuss pricing and positioning.

Step 5: Build Your Financials (Even if Estimated)

Provide projected costs, pricing strategy, and expected revenue streams.
Include break-even points or growth forecasts if possible.
Show that you have realistic expectations about profitability.

Step 6: Prepare Your PowerPoint Slides

Start with a clear, engaging title slide.
Include slides on business overview, product/service details, market analysis, marketing plan, financials, and the investment request.
Keep slides visually clean, with bullet points, relevant images, and charts.
Cite any sources or research.

Step 7: Address Potential Investor Concerns

Anticipate questions investors might have (e.g., competition, scalability, risks).
Include clear answers or strategies in your slides.
Aim to make your presentation so thorough that very few questions remain.

Step 8: Practice Your Pitch

Rehearse explaining your slides clearly and confidently.
Time your presentation to keep it concise but complete.
Be ready to elaborate on any slide if asked.

Step 9: Submit and Present with Confidence

Ensure your PowerPoint is free of errors and visually appealing.
Submit by the deadline, and be prepared to deliver your pitch confidently.

Winning Business Pitch for Your Shark Tank Presentation