After reading Chapter-11, please answer the following questions:  When construct

After reading Chapter-11, please answer the following questions: 
When constructing a digital marketing plan, what resources should be considered and why?
What are the key factors involved in creating a social media campaign and why are these important?
A step-by-step guide to structuring a digital marketing plan in 2020 (wearemarketing.com)
Read Chapter-11 before you start your assignment. 
Your answers for each questions MUST be minimum 150 words.