Objective: To evaluate students’ ability to critique resumes for a specific posi

Objective: To evaluate students’ ability to critique resumes for a specific position, determine the most suitable candidates for the next stage of the interview process, and develop a systematic ranking criteria.
Assignment Overview
Scenario: You are a Human Resource Manager tasked with hiring for the position of Marketing Coordinator at a mid-sized company. You have received three resumes for this position. Your task is to critically review each resume, determine which candidates should advance to the interview stage, and create a ranking criteria to justify your decisions.
Instructions:
Resume Critique:
You will be provided with three anonymized resumes.
Critically evaluate each resume based on the job description provided.
Identify strengths and weaknesses of each resume.
Decide which candidates should move to the next step in the interview process.
Justify your decisions with specific reasons.
Create a Ranking Criteria:
Develop a ranking criteria to evaluate the resumes.
The criteria should include at least five different categories relevant to the Marketing Coordinator position.
Assign a weight to each category to reflect its importance in the selection process.
Use this criteria to rank the three candidates and provide a final score for each.
Submission Requirements:
A written report (2-3 pages) containing:
An introduction explaining the importance of effective resume screening. 10%
A detailed critique of each resume. 25%
The ranking criteria used. 25%
Final recommendations on which candidates to interview. 25%
A conclusion summarizing your process and final decision. 15%
Resources Below:
Job Description: Marketing Coordinator
Responsibilities:
Develop and execute marketing plans and campaigns.
Manage social media channels and content creation.
Conduct market research to identify trends and opportunities.
Coordinate with sales and design teams to ensure cohesive brand messaging.
Analyze marketing data and report on campaign performance.
Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Strong written and verbal communication skills.
Proficiency in digital marketing tools and social media platforms.
Experience with content creation and graphic design software (e.g., Adobe Creative Suite).
Analytical skills to measure and optimize campaign performance.
Example Ranking Criteria:
Educational Background (20%):
Relevance of degree to the position (e.g., Marketing, Communications).
Level of education (e.g., Bachelor’s, Master’s).
Work Experience (30%):
Relevant marketing or communication experience.
Duration and quality of previous roles.
Experience with digital marketing and social media.
Skills and Competencies (25%):
Proficiency in digital marketing tools and social media platforms.
Content creation and graphic design skills.
Analytical and data interpretation skills.
Achievements and Projects (15%):
Specific accomplishments in previous roles.
Successful marketing campaigns or projects led.
Evidence of impact or results.
Overall Presentation (10%):
Clarity and organization of the resume.
Professionalism and attention to detail.
Grammar and spelling.
Resume Critique Example
Resume A:
Strengths: Bachelor’s degree in Marketing, 2 years of experience in digital marketing, proficient in Adobe Creative Suite.
Weaknesses: Limited experience in content creation, no evidence of analytical skills.
Recommendation: Move to the interview stage. Strong educational background and relevant work experience.
Resume B:
Strengths: Extensive experience in social media management, strong written communication skills.
Weaknesses: Degree in an unrelated field (History), minimal graphic design skills.
Recommendation: Do not move to the interview stage. Lack of relevant educational background and graphic design skills.
Resume C:
Strengths: Bachelor’s degree in Communications, significant content creation experience, demonstrated analytical skills.
Weaknesses: Limited experience with digital marketing tools.
Recommendation: Move to the interview stage. Strong overall profile with relevant skills and experience.
Submission:
Format: Submit your report as a Word document
File Naming: LastName_FirstName_HR_Assignment
Evaluation Criteria:
Depth of Analysis: Thoroughness of resume critiques.
Justification: Clear and logical reasoning for decisions.
Criteria Development: Appropriateness and comprehensiveness of the ranking criteria.
Professionalism: Quality of writing and presentation.