Discuss action items for the application of PESTEL or SWOT or Value Chain in pre

Discuss action items for the application of PESTEL or SWOT or Value Chain in preparation for the Team Term Project Part 1
Discuss one or two of the questions listed in segments A or B below.
A: Functional Area Marketing Management and Decision-Making
What implications can be drawn for the launch of a microbrewery service?
Evaluate the proposed new draft beer products (business running case, attachment 1) and discuss important factors to be considered in the process of selection of the successful combination of existing (offered by other breweries) and the new (in-house made) products.
At what price should the new products be sold? Why?
Evaluate the placement alternatives (in-house and through local wholesalers), including the sales needed to break even for the new microbrewery.
What distribution strategy do you recommend for the new microbrewery unit?
Design a promotion strategy for the new draft beers. Include how the restaurant owner should advertise and what message she/he should convey.
In preparation for your TTP PART 1, explain your initial plan for selection and application of decision support tools and method
B: Functional Area Finacial Management and Decision-Making
Explain the model of competitive advantage and economic value created, and the causality among value, cost, and price
Explain how companies are planning to increase their intrinsic value
Explain one of the five steps of the financial planning process and clarify its importance with examples from your TTP PART1
Discuss one of the three components of the corporate finance plan (sales forecast, forecasted financial statements, and methods for raising any external financing), and demonstrate its importance with an example from your TTP PART 1
Demonstrate with an example from your TTP PART 1 the main items need for the calculation of the free cash flow.
Explain the process of implementing, managing, and control of the financial programs with the help of an example related to your TTP PART 1
Financial Management Process & Corporate Business Strategy: explain the horizontal and vertical integration of the decision making with the help of an example from your TTP PART 1
In preparation for your TTP PART 1, explain your initial plan for selection and application of decision support tools and methods needed for the functional area financial management