Read the ‘Customer Profitability and Customer Relationship – RBC Financial’ and

Read the ‘Customer Profitability and Customer Relationship – RBC Financial’ and complete your case analysis.
Be prepared to discuss the following: 1) summarize the key Business Analytics issues in the case; 2) make recommendations on how the issues should be handled; & 3) provide a justification for the recommendations. Case write-ups should be 3-5 pages, double spaced, 12 font size, and Times New Roman.
All case assignments are due by Sundays, midnight, in word format in Moodle. For more information regarding how the cases will be grades, please refer to the case analysis grading rubric on Moodle.