Executive Summary (400 words)
Executive Summary that recommends the best strategic actions for the organisation to complete over the next 3 to 5 years
Strategic Audit (500 words)
Strategic Audit of your chosen organisation’s financial and business performance over the past 3 years [Using Resource-Based View (RBV) model evaluate company’s performance]
Analysis (1750 word)
Analysis that explains and justifies the strategic actions [Using Ansoff Matrix evaluate company’s strategic options]
Critical Reflection (350 word)
Critical Reflection on what you have learnt whilst completing the management report. This will must reflect your written preparation for each weekly tutorial
Recommendation and conclusion (500 word)
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