Research Assignment: Impact of E-commerce on Brick-and-Mortar Retailers Instruct

Research Assignment: Impact of E-commerce on Brick-and-Mortar Retailers
Instructions: Investigate the impact of e-commerce on traditional brick-and-mortar retailers in the context of changing consumer behavior and technological advancements. Analyze trends in online shopping preferences, market share shifts, and the integration of omnichannel strategies by retail businesses. Examine case studies of successful adaptation or failure to innovate within the industry. Develop recommendations for brick-and-mortar retailers to thrive in the digital era, considering factors like customer experience, inventory management, and strategic partnerships.