Start this assignment by reading the attached case Delta Airlines (B).
Carefully read the questions listed below, in order to understand exactly what you are being asked to do. Then apply the appropriate concepts and techniques to answer the question below.
Remember that the purpose of a case assignment is to help your instructor assess whether you have understood and can apply the concepts and techniques. Make sure that your answers are based on the application of appropriate concepts and techniques rather than on a gut-feeling that you might have. Your instructor expects you to justify your answers through the use of appropriate concepts and techniques. This indicates that you are becoming proficient in the skills covered in this course.
Once you have read the case and the instructions above, answer the following multi-part question:
1. Does Song have an effective strategy? Justify your answer by applying the three tests for effectiveness:
a. Does the strategy meet the test for external consistency? Why or why not?
b. Does the strategy meet the test for internal consistency? Why or why not?
c. Does the strategy meet the test for dynamic consistency? Why or why not?
Your double-spaced paper should be 6-8 pages long.
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