Paper details: You will develop an advertising campaign that includes pathos, lo

Paper details: You will develop an advertising campaign that includes pathos, logos and ethos. You will also describe findings in your research to support your campaign.
It is important to also discuss “WHY” you believe your campaign will be successful based on the strategies of persuasion and the models you have researched. Your campaign can be a TV ad, a commercial, social media ad or a local ad. Be creative with your campaign!
The Toulmin model will help you to test the validity of the campaign’s argument(s).
Your campaign should identify Toulmin’s format (claim, data and warrant) as discussed in Chapter 8 and heavy emphasis on the persuasive strategies of ethos, logos and pathos.
The campaign development will provide you with the the basis to insure you’ve included the strategies of ethos, logos and pathos and your utilization of the Toulmin model for validity of the argument(s).
Research paper requirements:
Title and authors –
Introduction;
Methodology, which was used throughout your research;
Results/discussion;
Conclusions. Make sure you have marked the key points and goals to convey your ideas to the audience;
References: CITE YOUR WORK!
Appendices with charts and images to back your information.
AeisPA FORMAT
8-10 pages double spaced
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