personally found the faces of distracted driving the most persuasive, seeing the

personally found the faces of distracted driving the most persuasive, seeing the people who were victims of it and hearing people talk about it so emotionally and being desperate to stop it because they lost many loved ones to it made me realize how bad it has become and how quick it needs to be stopped.
The persuasive appeals being used is pathos. In the ad, we hear people crying and being devastated over losing family members, which is put there to appeal the emotions of everyone who has watched the ad. The ad played with the fears and worries about most people which makes it easier to persuade them.