Problem: Macy’s has an aging prime demographic. Smart goal: S: Increase sales o

Problem: Macy’s has an aging prime demographic. Smart goal:
S: Increase sales of people between the ages of 16-30
M: By 20%
A: R: T: Within five years
Identify Strategic Gaps – major Opportunities, Issues and Challenges the company is facing based on what is in the and your research. Consider legal challenges, lawsuits, competitors, supply chain, etc. Support your statements with why you think these are opportunities, issues and/or Challenges. 1) Clarify & define the problem
2) Establish realistic goals (I like to use the SMART goals framework for this) SMART goals –
Specific, Measurable, Achievable, Realistic and Time-Based)