Readings: Study this chapter in order to answer the questions below:
Chapter Three: Analyzing the Marketing Environment
Questions
1. Identify the five major generational groups and briefly describe their impact on today’s marketing strategies
2. How should marketers respond to unpredictable disruptions from the natural environment?
3. Briefly describe the consumer movement toward environmental sustainability. Provide two specific examples of brands that have responded to this trend.
For each question, use one external source to support your answer. Use APA formatting
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