Company: Diageo
Introduction (150 words)
Integrated Digital Marketing Campaign of Diageo (Promotional Mix) (1700 words)
Advertising (How Diageo can use this to promote their product)
Sales Promotion (How Diageo can use this to promote their product)
Social media marketing (How Diageo can use this to promote their product)
Sponsorships (How Diageo can use this to promote their product)
Public relations (PR) (How Diageo can use this to promote their product)
Conclusion (150 words)
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