Marketing a new products or services can be challenging. Much research and analyses are necessary in developing the marketing strategy for a certain product or service. One of the research requirements would be the marketing environmental research. Marketers need to understand the use of environmental scanning in the market research process. In this assignment, you will investigate and identify the new market opportunities for a new range of electronic vehicles–NIO into the Australian marketplace for a 2025 launch. This assignment builds student understanding of the use of environmental scanning in the market research process. Additionally, this allows the student to demonstrate critical thinking and problem-solving skills applied to marketing.
I have uploaded two word document, one is the introduction and the knowledge that need for the writing, please read carefully. The other one has the first and second part of the writing already , please write the part 3 which I use the red color marked.
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