Adobe Inc. ( page 73) Adobe Inc. is an American software company best known for

Adobe Inc. ( page 73)
Adobe Inc. is an American software company best known for its flagship Photoshop image editing software, Creative Cloud subscriiption suite, and the development of the Portable Document Format (PDF) file format. While the technology products at the heart of Adobe’s business have changed over the decades, the company’s commitment to its employees persists. They place consistent emphasis on equipping employees to own and drive their careers, while also helping others to be successful.
The case examines Adobe’s focus on building culture and helping its employees build the skills and knowledge necessary to advance in their careers. As CEO Shantanu Narayen stated:
Adobe’s values are to be genuine, exceptional, innovative, and involved. When our mission and these values align with our employee’s personal values and aspirations, then they can do their best work and the company is better for it.
The Adobe for All in Action steps proposed at their 2019 summit outline five steps (Appreciate the unique, Amplify others, Enhance the team, Rethink routine, and Open up) that employees can take to help others be successful and make their teams more dynamic and inclusive.
Case Questions
1. Think of a team you were on that didn’t value individual differences. Which of the Adobe for All in Action steps could you take to foster collaboration as a leader?
2, Do you think that focusing on employees as individuals the way Adobe does could be an element of corporate social responsibility (CSR) as well?