Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the follo

Reading required: – Read Chapter 1, 2, and 5 carefully and then answer the following questions based on your understanding.
Textbook:
Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
Important Notes: –
Avoid Plagiarism Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing the references.· The Assignment must be submitted on
Blackboard (WORD format only) via allocated folder.
· Assignments submitted through email
will not be accepted.
· Students are advised to make their
work clear and well presented, marks may be reduced for poor presentation. This
includes filling your information on the cover page.
· Students must mention question
number clearly in their answer.
· Late submission will NOT be
accepted.
· Avoid plagiarism, the work should be
in your own words, copying from students or other resources without proper
referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times
New Roman (size 12, double-spaced) font. No pictures containing text will
be accepted and will be considered plagiarism).
· Submissions without this cover
page will NOT be accepted.