The case is on page 313 in the 9th edition, Vietnam’s Emerging Market Potential.

The case is on page 313 in the 9th edition, Vietnam’s Emerging Market Potential. A pdf file of the case is also attached to this assignment folder.
You will answer case questions 12-10, 12-11, and 12-12 by providing analysis and evaluation of the case questions and provide an argument to solve an issue, or make a decision. In addition, you will conduct online research on Vietnam and on market strategies that focus on cultural literacy, to gather information and/or data to support conclusions made as you answer the questions.