1. Create an organization, a cause, a service or a brand. (Perhaps a local organ

1. Create an organization, a cause, a service or a brand. (Perhaps a local organizations that feeds stray cats, a new restaurant that serves locally produced food, an after school center for at risk students, a new clothing brand that only uses sustainable fabrics, or a new skincare line that uses only food-based ingredients… or something else that you come up with. It could also be a nonprofit organization that is working on the many important issues we are dealing with right now.
Write a short descriiption of your organization, business, brand, etc.
2. Create the Mission Statement: i.e. the statement of purpose. “The mission of xyz is to abc…”
3. Determine the brand personality, voice and tone.
4. Who is their target market?
5. What is their central message?
6. What are their goals?
7. What are the 3 social media platforms that they are going to concentrate on?
~Put the SMM Plan together in a simple, professional outline layout.
NOW:
Based on everything reviewed in this module, and your SMM Plan, create posts for your new entity using 3 different social media platforms.
Make sure they are clear, concise and compelling, and that there is a call to action.
Make it “sharable” to that there is the potential for going viral.
Use the appropriate hashtags and @ so that you content surfaces.
*You may borrow images from the web, but all text must be written by you.