BUSINESS PROPOSAL OUTLINE & Grading Rubric Cover Page · Title of paper/project ·

BUSINESS PROPOSAL OUTLINE & Grading Rubric
Cover Page
· Title of paper/project
· Student’s name
· University name
· Submission date
· Professor’s name
Certification of Authorship
· See example on page 5, Electronic copy will be available.
Table of Contents (List important sections of the paper, including appendices)
Executive Summary
o This is prepared after the project paper is written.
Description of the Organization.
o The organization or new venture should be described in detail, including the products or service to be offered, personnel needs, emphasis should be placed on location as a function of the type of business.
Environmental and Industry Analysis.
o The student should first conduct an environmental analysis to identify trends and changes occurring on a national and international level that may impact the new venture.
o Next the student should conduct an industry analysis that focuses on specific industry trends.
Market Analysis & Marketing Plan: Indicate who constitutes your market and the segment
you will initially target (defined according to one or more of the following kinds of factors:
o Demographic
o Geographic, and/or
o Behavioral variables
Competitor Assessment
o Define the industry in which you will compete.
o Assess the industry’s five competitive forces.
o Assess the industry’s key driving forces.
Marketing Strategy (Promotional Objectives and Strategies)
o What are your marketing objectives?
o What is your overall marketing strategy?
Organizational Plan.
o The organizational plan section should describe the companies’ form of ownership.
Financial Plan.
o The financial plan determines the investment needed to launch the proposal
Assessment of Risk It is important that the student make an assessment of risk in the
following manner:
o What are the potential risks to the organization or a new venture?
o What might happen if these risks become reality?
o What should be the strategy to prevent, minimize, or respond to these risks?
Strategic Plan
o Strategic Direction: Identify the company’s generic competitive strategy
o Implementation and Management: Outline anything the company is doing to support its internal capacity to operationalize, or executing its strategy.
o Summary Evaluation: Outline any observations you have about the appropriateness of the company’s strategy based on the analysis you have done.
o Are there areas where the company could do more?
o Support your answers.
References
o List only those sources cited in the paper.
o A minimum of 10 scholarly and trade sources are required. Accuracy is important.
o All references need at least 1-intext citation in the body of the paper.
Appendix
o The appendix contains any backup material not included in the text of the document