This paper is an in-depth investigation into a hotel company. This is how to ear

This paper is an in-depth investigation into a hotel company. This is how to earn a high grade: 1. Choose the hotel company you are most interested in. These are your options: Marriott, Jin Jiang, Hilton, IHG, Wyndham, Accor, Choice Hotels, Oyo, Best Western, Radisson, Four Seasons, Shangri-La, or Red Lion 2. Research the hotel company. 3. Write a paper with these section headings: Introduction, Background & History, Flag/Brand/Chain Analysis, Reward Program, Franchising, Employment Opportunities, and Conclusion 4. Submit the paper When writing, remember that we are seeking business writing. Do not use similes, metaphors, or euphemisms. These are things to strive for: • Be succinct. • Bullet points are good. • Paragraphs should be 3-7 sentences in length. Remember this when writing, “Each sentence is one idea; each paragraph is one theme.” • Do not use more than one comma every two sentences. • Stay away from hyperbolic terminology (e.g. really, very, many). • Stay away from absolute terminology (e.g. all, never). Instead use terms such as likely, possible, or unlikely. • Eliminate contractions as possible. • Learn what a comma splice is; avoid this mistake when possible. • Oxford Commas are proper English. • Do not be afraid about using charts or Tables to convey information. • Pay attention to formatting. • Perhaps most importantly, DO NOT MARKET THE COMPANY. You do not work for the company. I am not a potential consumer. You are assessing the company as a professional hotelier. The earn a low grade on this assignment in the past is because they market. This often occurs because the student is reading and citing the organization’s marketing material. For example, you will not learn real information about Hilton from Hilton.com. I suggest not even visiting your hotel’s website when writing this paper.

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