t has to be on something that is sustainable such as the sabyasachi furniture li

t has to be on something that is sustainable such as the sabyasachi furniture line. Has to be detailed with stats and graphs as well as all comprehensive elements. There needs to be a ppt made along with it which has to be super creative. All guidelines are mentioned in the document.
you will develop and draft a comprehensive marketing strategy and plan, integrating commercial,
environmental, and social considerations. You may develop this plan for either:
1) A new business for the product or service or your choice, connected to fashion or a related industry,
and structured for reduced impact. Or,
2) An existing business, successful or otherwise, that you would like to guide or redirect toward
reduced impact, and a more sustainable future.
While you are not confined to a rigid rubric, there are three principal lenses through which you should view this
project:
1) The core tenets of strategic marketing:
a. Consider the headings and models of the C’s (Company, Context, Customers, Competitors,
Collaborators, etc.) and P’s (Product, Price, Promotion, Place, People, etc.) drawing out and
describing them as they do or will exist, along with how they may need to evolve.
b. Identify the Aspirations and Action Plans.
c. Include a SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis.
2) The elements of building and operating a sustainable business.
a. How will you shape, build, measure and manage the elements of your company so they
operate sustainably, independently, and collectively.
b. Contemplate and speak to the principal functions of the company – designing, manufacturing,
distribution, sales, etc.
3) Identify and describe the potential areas environmental and social impact, as well as define the
governance that will guide your business.
a. Specify these elements along the continuum of your value chain.
b. Define the strategy for managing the Raw Material, Manufacturing and Waste segments of
your business – how you will structure them anew or remediate what’s off course. Be
realistic(ish) and paced.
Be sure to assign measurements for the plan’s goals and define success in both quantitative and qualitative
terms.
THE WORK SHOULD BE IN DETAILS AND SHOULD INCLUDE GRAPS AND STATISTICAL DATA . Please include business prediction for past and future of the company .