1. Critically analyse the pros and cons of a family-owned business? 2. Explain w

1. Critically analyse the pros and cons of a family-owned business?
2. Explain what franchising is and why do (and why don’t) businesses choose to franchise?
3. What is the importance of workplace diversity?
1.5 Specifications and Requirements
 Note: Late submissions will be penalised per the University‘s Regulations.
 Submissions will be assessed on the basis of the University of Aberdeen CGS:
Structure: Students are reminded that essays should have a beginning, a middle, and an
end. Moreover, each paragraph should contain one point which is reasoned thoroughly and
explained well. Paragraphs should be linked appropriately to form a consistent narrative
throughout.
Content: students must demonstrate: [i] knowledge of the subject area in question; [ii] the
ability to search out additional (relevant) material to that given in the lectures; [iii] the
ability to collate material into logical and coherent lines of reasoning in a critical and
analytical fashion; and [iv] the ability to inform the reader whilst answering the question.
Presentation: All essays must be typed. All Figures, Charts and Diagrams must be labelled
and referred to in the text.
Again, all submission MUST be written in the student’s own words – unreferenced ‘cut and
paste’ of material found on the internet, or in journals or books, is plagiarism and will be
penalised according to the University’s policy. All submissions must accurately acknowledge the
contributions of others (i.e. they must properly reference quotes, ideas, diagrams, etc.). A full
Reference List (listed alphabetically), including websites accessed, must be provided in the
‘Reference’ section of the essay using the Harvard Referencing style.
1.1 Presentation and Submission of Assignment:
 PLEASE SET YOUR MS WORD SETTINGS TO METRIC. Assignments should be typed using
Calibri (default) 11-point font (default) with 1.5-line spacing (you will need to set this as
the default is ‘single line’) and left-aligned text (default). Margins should be left at the
default (2.54cm) all around. The page size is to be set to A4. All pages of the essay itself
must be numbered in the right hand corner. Essays will probably be prepared in Word but
are to be submitted in PDF format.