In your airport consultant role: Conduct some research on your peer’s airport Hartsfield-Jackson Atlanta International Airport (ATL), and provide an overview of the air transport network and distribution recommendations. Specifically, you should:
Evaluate the airport’s catchment area and discuss retail and service opportunities.
Identify distribution strategies to generate aeronautical and non-aeronautical revenues.
Resources
Ambrose, S., & Waguespack, B. (2021). Fundamentals of Airline Marketing (1st ed.). Routledge. https://doi-org.ezproxy.libproxy.db.erau.edu/10.4324/9780429057731
Graham, Anne. Managing Airports : An International Perspective, Taylor & Francis Group, 2018. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/erau/detail.action?docID=5425389.
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