Coursework 2a is a 1000-word assignment that accounts for 45% of your overall g

Coursework 2a is a 1000-word assignment that accounts for 45% of your overall grade. This assignment assesses your understanding of the fundamental concepts of marketing and your ability to apply them to a real-world organization.
To complete this assignment, you will need to:
Outline the fundamental concepts, principles, theories, practices, and frameworks underpinning marketing and its links to sustainable competitive advantage. This means you will need to do some research on marketing and explain how it can help a business achieve a sustainable competitive advantage.
Develop a marketing persona. A marketing persona is a fictional representation of your target customer. It should include information such as their age, gender, interests, and buying habits.
Analyze the organization’s current marketing approach. This means you will need to look at the organization’s product, promotion, price, place, people, process, and physical evidence.
Make recommendations for how the organization can improve its marketing approach in the future. This means you will need to come up with some ideas for how the organization can improve its marketing efforts.
When writing your assignment, be sure to:
Use clear and concise language.
Support your claims with evidence from relevant sources.
Cite your sources correctly.
Proofread your work carefully before submitting it.
Coursework 2b is a 500-word assignment that accounts for 10% of your overall grade. This assignment assesses your ability to reflect on your learning experiences from the module.
To complete this assignment, you will need to:
Choose a recognized reflective practice model/theory. There are many different reflective practice models/theories, but some of the most common ones include Gibbs and Kolb.
Write a reflective statement that highlights your learning experiences from the module, using the model/theory you have chosen. This means you will need to reflect on what you have learned, how you have learned it, and how you can apply what you have learned to your future work.
When writing your assignment, be sure to:
Be honest and open about your learning experiences.
Reflect on your strengths and weaknesses.
Identify areas where you can improve.
Discuss how you will apply your learning in the future.