Sustainability is an important topic to consumers and companies alike. It is als

Sustainability is an important topic to consumers and companies alike. It is also a
complex concept. The most often quoted definition comes from the UN World
Commission on Environment and Development: “sustainable development is
development that meets the needs of the present without compromising the ability of
future generations to meet their own needs.”
Consumers engage in Sustainable practices such as thrifting, recycling, eating from sustainable food sources (local), cutting energy
usage, avoiding plastic, etc. What motivates consumers to behave this way? How would
you describe consumers in terms of motivation, demographics, psychographics,
personality type, social class, segmentation, involvement, or any other consumer
behavior concepts.
Please use the attached Literature Review & Annotated Bibliography as a guide and Refer to the Research Method Rubric.
Assignment:
Create a survey/ questionnaire that will be later entered in SurveyMonkey or Qualtrics. Your project and the information you are trying to find out
will determine your research methods. In general, one would first want to do some
qualitative research (in-depth interviews) to generate some ideas and
then create a survey.
For this assignment please create 10 survey questions.
As a guideline, you need to conduct 10 in-depth interviews that will develop a questionnaire for you to distribute your survey to at least 40 consumers.