For this milestone, you will need to describe the following for your company:
● Strategic vision
● Competitive strategy in branded footwear in some detail and how that strategy has evolved over the years you have managed the company. You may need to have more than one section here if your company’s strategy in branded footwear varies markedly from one geographic region to another or if your strategy for branded sales to retailers differs in important ways from your strategy for internet sales.
● Production strategy and workforce compensation strategy
● Finance strategy (e.g., dividends, use of debt versus equity, stock issues/repurchases, actions to achieve/maintain a strong credit rating, etc.). Be sure to include the following:
○ Clearly describe your company’s dividend policy during the period you have managed the company
○ Set forth what sort of dividend increases, if any, you would likely consider paying out in the next two upcoming years (given the EPS targets you have established)
● Competitive strategy in private-label footwear, in some detail, and how that strategy has evolved over the years. Again, more than one section may be needed if your company’s strategy in private-label footwear varies markedly from one geographic region to another.
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