The individual project will consist of a company report. You must choose a company from the
following list:
McDonald’s
Wendy’s
Burger King
Carl’s Jr.
In-N-Out
Five Guys
Shake Shack
In your company report, you will be asked to provide (1) a description of the company and its
history; (2) a competitor analysis; (3) the company’s Product strategy; (4) the company’s Price
strategy; (5) the company’s Place (Distribution) strategy; and (6) the company’s Promotion
strategy. You cannot use ChatGPT for this project
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