In the required reading for this topic (see DRR), Steve Blank (2013) argues that

In the required reading for this topic (see DRR), Steve Blank (2013) argues that the Lean Start-Up methodology changes everything for business start-ups. He suggests that three principles capture the essence of this approach: a business model canvas, customer development, and agile development. Think of a product or service that you believe is missing from the marketplace but that is needed. Fill this gap by using the concept of recombinant innovation that combines existing products or services in a new and unique configuration. Assume that you are an entrepreneur that has the resources, know-how, and knowledge to build a minimum viable version of this product or service. Also assume that you will need an intermediary or another company to eventually get your product to market. In a paragraph, thinking about a value proposition, describe the minimum viable product or service in terms of the customer problem that you are solving. In a second paragraph, thinking about customer development, describe how you would identify possible companies who might help you get your product to market (intermediaries). Also describe how you would get the right people in these companies to look at your product or service and give you feedback.