The is to pick a major foreign car manufacturer whose strategy is to be a major

The is to pick a major foreign car manufacturer whose strategy is to be a major player and who intends too and sell EV’s into the North American market. We have chosen Geely Auto groups Zeekr 001 to analyze the company’s strategy to capture market share and competitive advantage in that segment, while being aware of the wider internal and external forces in play including any risks associated with trading across international boundaries.
My portion of the paper that you will write is focusing on the external analysis. This should include
Relevant Steeple Analysis
Segment Analysis
Demographics
Subsidies
Media influencers
While I know you will have to speak on the competition the Zeekr faces there is another student putting all their focus strictly on competition so just try to focus on the above information. I will highlight the portion you will be working on in the assignment rubric I provide. Please remember to try and tie everything into how it will benefit their COMPETITIVE ADVANTAGE. The professor told us that is the biggest thing he will be looking for. Please don’t hesitate if you have any questions.