Case 2_Zara Forum Discussion Please read related case information (see read Chap

Case 2_Zara Forum Discussion
Please read related case information (see read Chapter 4 Section 4.2 in your textbook or the PDF file attached) and write one paragraph revolving around one or all the discussion questions. This assignment is graded purely on effort. It replaces what is typically in-class discussion about how we study is evident in the real world. Everyone needs to participate/post in AT LEAST three case discussions (e.g., Case 1, Case 2, and Case 3) throughout the semester.
While you post in the discussion forum, please follow the below rules:
Read relevant case materials and questions thoroughly. You may Google or Wikipedia extra information if needed.
Think before you post. Try to post some constructive ideas and feedback instead of simple words like “yes, I agree” or “no, I don’t agree.”
Use appropriate language, grammar, and spelling, and treat your peers respectfully.
Guiding Questions:
1. In what ways is the Zara model counterintuitive? In what ways has Zara’s model made the firm a better performer than Gap and other competitors?
2. What factors account for a firm’s profit margin? What does Gap focus on? What factors does Zara focus on to ensure a strong profit margin?
3. How is data captured in Zara stores? Using what types or classifications of information systems? How does the firm use this data?
4. What role does technology play in enabling the other elements of Zara’s counterintuitive strategy? Could the firm execute its strategy without technology? Why or why not?
Case 2_Zara.pdf