Task description When hired as a consultant by a company, you are tasked with im

Task description
When hired as a consultant by a company, you are tasked with improving their processes rather than creating a new product from scratch. Imagine you are a consultant hired by Electronic Arts to help the company improve its NPD process.
Use the tools and frameworks discussed during the module to do so.
1. Problem definition (What is the identified issue with the NPD process? Which parameter
are you addressing and expecting to improve?)
2. Suggested change (What changes should the company implement to improve the NPD
process?)
3. Expected outcome (how would the NPD process improve as a result of your suggestion?)
You will rely on the case study “Electronic Arts: The Blockbuster Strategy” (available on Moodle).
You will use the case study as a source of data for your analysis, and you are expected to integrate it with your own research.
What you need to submit
Your deliverable is a 750-word essay (+/- 10% leeway). This is a memo for the client company in which you present the results of your analysis. Make sure to write clearly, include references
where needed to support arguments made.
• Tables are included in the word count.
• Figures are not included in the word count.
• References are not included in the word count.
Marking criteria
Problem definition (30%)
o Thorough use of frameworks and theoretical arguments
o Clarity of problem identified.
Suggested change (30%)
o Thorough use of frameworks and theoretical arguments
o Clarity of suggested change
Expected outcome (30%)
o Internal consistency (i.e., different decisions and elements of each decision should
fit with each other)
o Logical link between problem identification, analysis and expected results.
Writing and use of evidence (10%)
o Clarity of writing & Essay organization/structure
o Use of evidence & References