Read Video Case 6, How Ford Drives Future Innovation, in your text (Chapter 6.)

Read Video Case 6, How Ford Drives Future Innovation, in your text (Chapter 6.)
In a one- to two-page paper, describe how Ford takes into account the diversity of consumer roles as it plans its future marketing.
Explain Ford’s approach in understanding two or more roles that can affect the buying decision process for vehicles.
This paper should be one to two pages in length and written in current APA Style.
Your one- to two-page paper should be in current APA Style and include a title page and reference list for all sources used. You should use a minimum of two scholarly sources (your textbook can be one of the sources).
Textbook Citation:
Pride, W. M., & Ferrell, O. C. (2018). Foundations of Marketing (8th ed.). Cengage Learning US. https://online.vitalsource.com/books/9780357158975