As you’ve learned throughout this course, organizations are constantly changing.

As you’ve learned throughout this course, organizations are constantly changing. Whether the change is in its strategies, structure, culture, demographics, or technology, it is important for business leaders to understand the effect these changes have on the organization, its business strategies, and organizational structure. The demographics of the organization influence some of these changes. Marketing and sales managers are very interested in the demographics of the organization’s customers and potential customers’ needs and desires. HR managers are interested in the demographics of employees because this knowledge can help recruit and retain appropriate employees. IT and general managers want and need the organization to be current with technology so the organization can remain competitive and relevant in the industry.
Scenario
You’ve become a trusted resource for your selected organization, and they’ve asked your advice on having a competitive advantage in the field. More specifically, they would like a presentation to the chief marketing officer with your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.
Preparation
Use your selected company from Weeks 1–5 for this summative assessment.
Assessment Deliverable
Create a 10- to 12-slide presentation in which you include the following elements:
An analysis of the organization’s current culture (e.g., beliefs, expectations, values, and norms), including how its managers influence the organizational culture
An evaluation of:
The impact of evolving demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) on your organization and where it needs to be
Note: This is a good place to incorporate information from your Wk 5 Assessment Prep: Organizational Structure Outline.
The impact of emerging technological forces (e.g., changes in the technology that managers use to design, produce, or distribute goods and services) on your organization and how this can contribute to innovation within the industry
An examination of how the organization has complied with ethics and social responsibility behavior
Recommendations of ways to evolve a piece of the organization’s culture based on your analysis
Formatting Requirements
Appropriate visuals
Detailed speaker notes
Citations and a references slide for sources and visuals that are formatted according to APA guidelines