hello i hope you’re doing well i need help in my Assignment its about zara in (

hello
i hope you’re doing well
i need help in my Assignment its about zara in (400) word with reference.
Discuss the concept of globalization vs. customization and the measures taken by the global brand zara to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material.