The professor went back to the college and decided to let a new products class a

The professor went back to the college and decided to let a new products class assist in the assignment. The students were asked to think about the new firm’s situation, the general evaluation system in Figure 8.1, and the various purposes and special circumstances discussed in Chapter 8 and then come up with one general guideline statement of evaluation policy for the toy ideas and another for the new services.
They hadn’t yet studied specific techniques (such as concept testing), but they could clearly indicate which of the phases in Figure 8.1 were the most critical, where the toughest decisions would be, and so on. The professor was especially interested in the differences between goods and services.
He wanted the students to state, as specifically as possible, what they felt were the major differences between the evaluation of tangible goods like toys) and services why these differences existed, and what the consequences were with respect to evaluation techniques and methods.