Document # 1: write a one-page essay on the cultural issues in international business. Document #2 :Think of one product that is marketed in the United States & in Mexico. Search for adverstising of this product in English and in Spanish (either from Mexican channels or Univision/ Telemundo.) Have the manufacturers used marketing that is sensitive to U.S. culture in the English version? Have the manufacturers used marketing that is sensitive to Hispanic cultures in the Spanish version? (Provide specific examples of your arguments). Embed the video commericials! Document #3: (Answer these 4 questions with the links that I will be providing in wordpad) 1.-What is the major event being discussed in this article? Why is it taking place? 2.-What are the costs of the exit? Who are the groups who will be hurt by the exit? Who are the groups who will benefit? 3.-Why would trade deals with countries other than those in the EU not make up for the loss of the exit? 4.-What do you predict will happen in the future?
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