The book written by Bernard Marr provides excellent examples of how Big Data Ana

The book written by Bernard Marr provides excellent examples of how Big Data Analytics is used to deliver extraordinary results.
You will select one of the companies assigned as reading this week for this case study from Bernard Marr’s book. These were Chapters 29, 30, and 31. Select one.
Write a one-page document (no coverage necessary) expressing:
1. How did the company in your selected case use big data analytics to deliver results?
2. What would you have done differently?
Please use appropriate references to support your answer.